Success: What Price Will You Pay?

Success: What Price Will You Pay?

The question that has always vexed me most is when a subscriber writes and asks: “Should I become a freelance copywriter?” “Should I start an Internet marketing business?” “Should I [fill in the blank here]?” Now, if you ask me HOW to do these things, I can give you...

How to Increase Conversions Using FOMO

How to Increase Conversions Using FOMO

You slide into bed and crack open a book.  After the day you just had, this is exactly where you want to be.  What could be better than this? You think.  As you turn the page, you hear a ding! Your best friend just sent you a text.  Where r u?  Another ding! Your...

The Power of Personalized Gifts

The Power of Personalized Gifts

In Robert Cialdini’s classic book Influence: The Psychology of Persuasion, Cialdini reveals the six universal principles of persuasion. The first principle is Reciprocity. What a lot of people don’t know about this first principle is it extends beyond just giving in...

Sell the End Result, Not the Steps to Get There

Sell the End Result, Not the Steps to Get There

"Why would someone pay for this?" is what I was thinking. Not that long ago, I couldn’t understand why someone would pay for one of those "X-Number-of-Days Challenge" programs you see being advertised. You know, the ones that promise your dream body in 21 days. Most...

How Goodreads Creates Products Its Customers Love

How Goodreads Creates Products Its Customers Love

“I have a theory about product development that I’ve been developing over the years, which I think is pretty powerful and I’d like to share with you guys...” Otis Chandler the founder of the website Goodreads.com recently gave a talk at Hustle Con about How Goodreads...

The Wrong Way to Sell Your Story

The Wrong Way to Sell Your Story

“They can smell it.” “Millennials — and I know this for a fact — can smell solicitation. And it’s a turnoff. The best ads are not solicitous,” says Matthew McConaughey in an interview with The New York Times. It was announced yesterday that Oscar-winning actor Matthew...

How to Spread Good Ideas

How to Spread Good Ideas

Imagine you have a product that can solve a major problem in the world. How would you go about getting your product in the hands of as many people as possible? Elon Musk has a pretty great answer for that. Over the past 10 years, Musk and his three companies (SpaceX,...

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