Posts by Author

Mary Ellen Tribby

Posts by Author

Mary Ellen Tribby

Make Me an Offer I Can’t Refuse

By Mary Ellen Tribby | 06/8/2011

“Why are you so upset?” my husband asked. “Because this woman has been online and in the marketing world for two years and she is teaching people things that are incorrect,” I replied. “It drives me crazy!” Yes, I will admit it – it makes me freaking nuts when I…


What You Need Before True Wealth Building Can Begin

By Mary Ellen Tribby | 05/3/2011

What’s the difference between wildly successful people everybody else? They have CLARITY.


Stop Networking and Start Making Money

By Mary Ellen Tribby | 05/2/2011

When you get down to it, networking is cold, sterile… and it seems self-serving: one person trying to form a web of contacts whose sole purpose is to do something for him


Kissing Frogs Equals More Profits

By Mary Ellen Tribby | 04/8/2011

Of all the important elements you need to run a business, what do you think is the most important? Good marketing is critical… Top-notch sales copy is key… High-quality products and/or services – definitely important… Good ideas – essential. But you can get all of these things – and more…


7 Ways to Spot a True Sense of Urgency

By Mary Ellen Tribby | 03/4/2011

“I can’t believe she just gave up,” commented my doubles partner Fran. All I could say at the time was, “It is so incredibly sad.” It went down like this… We were at three-all in the first set of our tennis match. We broke our opponents and took the lead…


Are You Being Duped by These 3 Pervasive Business Lies?

By Mary Ellen Tribby | 12/6/2010

“I was so inspired by your presentation! Now I finally understand what I need to do to start my own business,” Cynthia said. This was just one of many comments I heard after delivering my presentation at the 2010 Glazer-Kennedy Info-Summit. My presentation was called “Perception vs. Reality: Year One…


Don’t Build a List, Build a Community

By Mary Ellen Tribby | 11/9/2010

“Mom, Mikaela has Bieber Fever!” Connor yelled across the family room. Without thinking I asked, “Is it contagious?” Without missing a beat he said, “Not for me — but I think Delanie has caught it as well. Look in Mikaela’s room and see for yourself.” The minute I entered the…


What Are Your Core Values?

By Mary Ellen Tribby | 07/26/2010

Many marketers called the commercial “brilliant,” “effective,” and even “inspirational.”

I say it took the easy way out.

You know the one I’m talking about — the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father’s voice asks him what he’d learned, blah, blah, blah…


The Power of Pay-Per Click

By Mary Ellen Tribby | 06/2/2010

Yes, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean thousands of dollars wasted.

However, if you do it correctly, the rewards are plentiful.

You can set up an AdWords account in five minutes and start seeing results immediately. Best of all, if your ad isn’t working, you can replace it with something new.

Another benefit of PPC is that you can narrow its reach. You can show your ad to everyone on the Internet… or you can target it to specific countries, regions, states, or even cities.


Sometimes You Can’t Make It on Your Own

By Mary Ellen Tribby | 04/28/2010

“You’re crazy! Why would you schedule meetings that early in the morning?” Ted asked. “You’re the president of the company… Why don’t you make it easy on yourself?”

Ted’s reaction was not unusual when I mentioned to colleagues that I had a standing phone meeting with my top copywriter/marketing strategist at 7:30 a.m. every day, Monday through Friday. The two of us had those conversations for about three years straight.


How Baby Boy Spencer Can Help Your Business

By Mary Ellen Tribby | 02/9/2010

“Hey Sam, how’s Spencer doing? And how does Holly like being a big sister?” As Sam, an industry colleague, answered my questions with a huge smile on his face, I could not help but notice the quizzical look on our fellow colleague Patty’s face. Later, Patty pulled me aside and…


I Hate Affiliate Prizes

By Mary Ellen Tribby | 01/12/2010

I recently received an e-mail on from an industry colleague asking us to do a mailing for his BIG launch. I know what you are thinking. Not so unusual. Correct. We get such requests all the time. His e-mail went something like this: