The Power of Pay-Per Click

Yes, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean thousands of dollars wasted. However, if you do it correctly, the rewards are plentiful. You can set up an AdWords account in five minutes and start...

I Hate Affiliate Prizes

I recently received an e-mail on from an industry colleague asking us to do a mailing for his BIG launch. I know what you are thinking. Not so unusual. Correct. We get such requests all the time. His e-mail went something like this: Hey MaryEllen, How are things...