When Get Becomes a 4-Letter Word
I’ve been asked the question in a wide array of contexts… How do I get people to buy my stuff? How do I get…
Death By Hourly Wage
I write very quickly. Especially when it comes to response-driven marketing copy. It’s taken years of study, practice and a significant investment over time….
Creative Kryptonite and the Death of Productivity
Great work, brilliant ideas, extraordinary art requires space. Time away. Room to process, synthesize, allow connections between seemingly disparate parts to effervesce out of the ether…
How to Leverage Human Nature to Sell More
We’ve hit that time of year where rumors about the next iPhone are starting to bubble about. There’s one particular one that’s got people…
Why So Many Entrepreneurs Become Disillusioned
You finally started your own business or private practice. And, now, you’re in hell. It’s three years in, and things aren’t going as planned. Growth…
The Content Delusion (Or, Why You Still Need to Hustle)
There’s this unfortunate delusion that’s been sold in the world of entrepreneurship, especially in the online space… The road to growth is paved with…
How to Know When It’s Time to Let Go of Your Business
It was a conversation I’d had before, and I will have again. Look, she said, I’ve been at this for five years. I’ve developed…
The Killer App is You
We knew “Ed” was going to be a problem as soon as he showed up. Let me explain. It all started with an ad…