The Number One Rule for Copywriting Success

The Number One Rule for Copywriting Success

You don't have to have great ideas if you hear great ideas — Eugene Scwartz Eugene Schwartz was one of the greatest copywriters of his day, but these days he is one of the most elusive to learn about. Schwartz was the genius who helped large businesses, like...

Why Split Testing is Pure Profit Science

Why Split Testing is Pure Profit Science

The second Monday of October is Canadian Thanksgiving. Yes, we Canadians have our own Thanksgiving, six weeks earlier than America. It’s one of my favorite times of the year. The weather is often sunny, starting off with crisp, clear mornings followed by comfortable...

10-Step Action Plan

10-Step Action Plan

I love telling this story about the power of the deadline. It takes place in Toronto back when I was living there in 2008, and years before I was able to take over Early To Rise. At the time I was focused on building my online fitness business, Turbulence Training....

What Facebook Did Right With Employees

What Facebook Did Right With Employees

On a cold winter’s day in February of 2004, in a Harvard dorm room, a 19-year old Mark Zuckerberg officially launched TheFacebook.com (Facebook’s original digital home). Membership was originally limited to Harvard College but soon spread to other Ivy League schools,...

Death By Hourly Wage

Death By Hourly Wage

I write very quickly. Especially when it comes to response-driven marketing copy. It’s taken years of study, practice and a significant investment over time. So, if I can now create an asset that generates six or seven figures in revenue while a client sleeps, what do...

Debate: If It’s Not on Facebook, Did It Actually Happen?

Debate: If It’s Not on Facebook, Did It Actually Happen?

You went out for brunch yesterday but you forgot to snap a photo of your pumpkin-ginger waffles, did you really go out for brunch? On your last trip to Los Angeles, Facebook’s airport check-in was broken so none of your friends could see that you were traveling, did...

E-Commerce Is Speedy, But That Doesn’t Mean It’s Easy

The best thing about e-commerce is that your store is always open, bringing in revenue whether you are awake or not. Wait, no, the best thing about e-commerce is the inventory flexibility, meaning you can stock items big and small, mass-produced or custom-made, and...

How Billion-Dollar Companies Plan for the Future

How Billion-Dollar Companies Plan for the Future

This weekend I watched an hour-long talk Brian Tracy gave at a private event. The event was Joe Polish’s Genius Network Event and Joe was kind enough to upload the full video to YouTube. I don’t expect many of you to watch the full video so I figured I’d share my big...

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