Post-Sale Value Stacking 101

Post-Sale Value Stacking 101

The battle of changing the mindset of possible customers can be won in post-sales value stacking. Phil Kives left us last April, at age 87. You may not recognize the man, but you’ll know his business.  Like his more famous peer Ron Popeil, Phil started out selling...
7 Keys to Maximize Your Marketing

7 Keys to Maximize Your Marketing

Direct marketing strategies are responsible for building many of the greatest fortunes in the world. Today you see direct marketing (also known as direct response advertising) at work in the world of mail-order, TV infomercials, etc., as well as in ‘ordinary’...
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