How to Make Your Customers WANT to Give You a Referral
As I was leaving the dentist, the receptionist asked if I would give a referral. “Maybe you could tell your contacts about us. We’d really appreciate it,” she said. Then she handed me a couple flyers. I smiled and replied, “sure.” Then I walked out of the office. If you…
READ MOREHow This Student Could Make $1.6 Million in ‘a Couple of Hours’
Here’s a cool Friday-feel-good story for you with one very important lesson. Earlier this week, a video of a student from NYU Clive Davis Institute of Recorded Music went viral. Maybe you saw it? The video was from a Masterclass where Grammy Award-winning-recording artist Pharrell Williams sat in as a guest lecturer,…
READ MORELead Magnets: Your Ambassador
If you have an online business such as an Inbox Magazine, e-letter or a blog and you do not have a lead magnet, you are turning away customers by the boatload. Even if your main business is a physical brick and mortar one such as a spa or bait store,…
READ MOREHow to Get Richer Every Day
Of the hundreds of wealth-building strategies I’ve tried over the years, the best one was also the simplest: Make sure you get a little bit richer every day. This thought occurred to me more than 30 years ago. I’d recently decided to become rich, and that decision had me reading…
READ MORE3 Business Lessons from Chick-fil-A
Nobody was expecting this… Last week, Chick-fil-A introduced its first app called One App and in three days the app was downloaded over 1 million times, making it the #1 downloaded app in Apple’s free-app store last week. If you’re wondering what the cluck happened? I’ll tell you… Free food.…
READ MOREWhat to Do When You Get Punched in the Mouth
“I think that the minute that you have a backup plan, you’ve admitted that you’re not going to succeed.” — Elizabeth Holmes, CEO Theranos In 2015, Elizabeth Holmes was named America’s richest self-made woman by Forbes magazine. Forbes valued Holmes’ blood-testing company at $9 billion — making Holmes’ net worth an estimated $4.5…
READ MOREWhy You Want Your Customers to Say “No”
What does the biggest generation in the American workforce right now value most in a job? The answer: Autonomy. It’s no wonder books like Greg McKeown’s Essentialism or James Altucher’s The Power of No or Cal Newport’s Deep Work are flying off shelves. The word “No” is trending. The thing you need to know about the…
READ MOREWhy So Many Entrepreneurs Become Disillusioned
You finally started your own business or private practice. And, now, you’re in hell. It’s three years in, and things aren’t going as planned. Growth is slow, you’re spending so much time doing the grunt work and servicing customers, you have no time to focus on the big picture. Growth has…
READ MOREHow to Craft Presentations that Sell
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy, 1983, Confessions of an Advertising Man Quick!…
READ MOREGreasy Openers: How to Keep Consumers’ (Read: Millennials) Attention
This might be the laziest thing I’ve read about millennials in a while. According to the Observer, movie studios in Hollywood have started adding 8-10-second teaser trailers to their “longer” (90-second) movie trailers to cater to the short attention spans of millennials. “Consumers (read: millennials) only pause scrolling to watch a video…
READ MOREHow Small Business Owners Can Attract the Best Talent
How do you recruit the best talent? You offer something the big players can’t or won’t offer. According to TIME, Syracuse will offer the first undergraduate degree in sports analytics starting in the fall of 2017. Yep, you read that correctly. Soon, you’ll be able to study Moneyball in college (Think: Seth from Superbad meets…
READ MOREWhat You Really Get Paid For
As anyone who’s ever started a business can confirm, there are plenty of unknowns when it comes to being an entrepreneur. “Who’s my target customer?” “Should I have employees?” “What kind of website do we need?” “How much should I charge?” And many, many other questions besides. But before you…
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