How I Used a Podcast to Create Two Best-Selling Books
When I first created my podcast-into-book service, I used it for myself. It “wrote” my book Cutting Edge Marketing Magic for me, with 18 amazing guests — including the CEOs of marketing firms who handled the NFL, AT&T, and MTV (folks I otherwise never would have gotten in front of.…
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The Only Three Ways to Get Rich
It is still possible for ordinary, unconnected, wage-earning Americans to become wealthy. And I believe it can be done in seven years or less.
READ MORE#1 Step in Marketing
Meet Marketing Mark. Mark is 34 years old. He works in Scranton, Pennsylvania at a job he dislikes, for a boss that he hates, at a company that would make The Office look like one of America’s best places to work. Each day at 4:30 p.m. (or some days a…
READ MOREMarketing for Wives and Children
You might know the name Barbara Corcoran. She built a real estate empire in New York City, sold it in 2001 just before 9/11, and today is one of the famed panel on the television show, “Shark Tank.” But in my opinion, what she did in 2005 yielded the biggest…
READ MORE7 Time Saving Tools for Business Owners
Business professionals from all over the world are trying their best every day to manage their time properly. In today’s business environment, time is the most essential factor for any type of entrepreneur, marketer, blog owner, and so on. This is the effect caused by the huge boom of the…
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How to Use Network Infiltration to Create a Position of Strength
The year 2006 was a pivotal one for me. I conquered my crippling anxiety attacks. I hired my first business coach (3 years too late, but still…). I had my first product launch and netted over $20,000 in three days. Because of my online success, I was able to quit…
READ MORE7 Steps for Turning Big Ideas Into Big Money
Big-money ideas are almost always new and different. As such, they are often only vaguely articulated, and therefore difficult to implement in a methodical way. You need a plan that includes specific objectives you’ve already identified… along with deadlines and designees. Above all, you need persistence. Because, despite whatever plan…
READ MORE8 Reasons Your Clients Aren’t Paying You
You did the work. Actually, you did the work extremely well. In fact, not only did you do the work extremely well, you completed the entire project under budget and ahead of schedule. So why isn’t your client paying? All invoicing businesses, from freelancers to major firms, experience delinquent payers.…
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How to Transform Your Copy in 3 Steps
Writing copy can make you feel — as Kurt Vonnegut once said, “like an armless, legless, man with a crayon in his mouth.” Even if you’re passionate about what you do, the keyboard has a magical ability to zap your mojo. The brilliant ideas rattling in your head morph into…
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How One Wealthy Family Created a 38-Year-Old Billionaire
This is the story of a rich kid from Silicon Valley… with great connections. His father and stepfather were both successful investment bankers. But this kid’s career path took a different shape. In high school, he wasn’t much of a student. He cruised along with a B average. Most of his time and attention…
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The Number One Rule for Copywriting Success
You don’t have to have great ideas if you hear great ideas — Eugene Scwartz Eugene Schwartz was one of the greatest copywriters of his day, but these days he is one of the most elusive to learn about. Schwartz was the genius who helped large businesses, like Boardroom, Inc.,…
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What Facebook Did Right With Employees
On a cold winter’s day in February of 2004, in a Harvard dorm room, a 19-year old Mark Zuckerberg officially launched TheFacebook.com (Facebook’s original digital home). Membership was originally limited to Harvard College but soon spread to other Ivy League schools, and eventually to the world. Facebook grew rapidly, and…
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