Posts by Author

Brian McCarthy

Posts by Author

Brian McCarthy

How to Transform Your Copy in 3 Steps

By Brian McCarthy | 11/1/2016

Writing copy can make you feel — as Kurt Vonnegut once said, “like an armless, legless, man with a crayon in his mouth.” Even if you’re passionate about what you do, the keyboard has a magical ability to zap your mojo. The brilliant ideas rattling in your head morph into…

READ MORE