A Harsh Lesson About People from Russia
In the book Once Upon a Time in Russia: The Rise of the Oligarchs – A True Story of Ambition, Wealth, Betrayal and Murder… a book I highly recommend… on the first page, an old Russian proverb: A GOOD MAN, MAYBE. BUT IT’S BEST TO SHOOT HIM. Harsh. Harsh reality. Russians are very…
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How to Convince Skeptical People
If you can’t trust a pastor, who can you trust? That was my thought when I added a testimonial from Pastor Luciano Del Monte’s to the sales page for my new book. Whenever you are trying to persuade someone with a testimonial, I recommend including as much detail as possible,…
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2016 Marketer of the Year
T’is the season for handing out awards. While we don’t have a vote for the Oscars here at ETR it seems fitting to choose the Marketer of the Year. This year’s winner is not going to be a popular choice. But you have to put politics aside and look objectively at what…
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The Power of Broke
I was starving all the time. I lived in one room, had one futon and had a three-inch screen on the floor next to the futon. But the TV didn’t work because you needed cable and I couldn’t afford that. So I started a business. Many people think, “I have…
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The Little Book that Made Me Millions
The year was 2003. I was broke. During the day I was grinding away in my personal training business, and I spent my nights trying to grow my online business. My workday ran from 4:40 a.m. through to 9 p.m. My only breaks, if you could call them that, were…
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10-3-2-1-0 Formula to Get More Done
When you follow this formula to get more done, you’ll stop letting big opportunities in your life slip away and live a healthy, productive life.
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Push Fear Aside — And Just Start
After ironing my button down shirt, looping my tie just so, pouring a cup of coffee in my to-go mug, and grabbing my lunch, I took a quick look in the mirror as I walked out the front door. Sigh. I was on my way to work, which on this…
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The Best of 2015: Mark Ford
From the editors: The end of the year is a time of reflection. To that end, ETR editors have picked the best of this past year’s essays from Craig Ballantyne, Mark Ford and Joanne Stern to share with you this week. Whether you’ve been with us all year, or are…
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How to Achieve What You Want in Life
When it comes to contemplating what you want to achieve in life, this quote, for the most part, is true. “Whatever the mind can conceive and believe, it can achieve.” – Napolean Hill It’s worked for me countless times in my life, most notably the goal of having a business “just…
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Why You Should Start Small
My friend Andrew got his start by making coffee for friends at home. He dreamed of building his own coffee shop: something grand with wood trim, a brick facade, and a handmade Italian espresso machine. But he started small. He set up a table at the farmer’s market on Saturdays. He’d sling coffees with…
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Business is a Social Game
If you want to be an effective entrepreneur, I’d say you should have at least 10 good friends who are already successful entrepreneurs. If that sounds like a lot to you, I’d say that something is very wrong with your mindset. Few entrepreneurs succeed in isolation. Business is a social…
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How to Build an Empire
There are times when I see the successful businesses that other people are building and I instantly want to create that kind of success for myself. I want to build an empire. I want to create a startup. I want to make a successful podcast, YouTube channel, live conference —…
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