How to Find 1 or 1000 Mentors

How to Find 1 or 1000 Mentors

I woke up this morning totally lost. Like every day. “Where am I?” For the smallest of seconds, I’m a stranger in my own body. In my own life. And then the whole history of life swoops down and I’m like, “ugh!” The daily search for answers starts. Daily, never ending....

How to Know When It’s Time to Let Go of Your Business

How to Know When It’s Time to Let Go of Your Business

It was a conversation I’d had before, and I will have again. Look, she said, I’ve been at this for five years. I’ve developed programs and products. I’ve built a brand. I’ve paid people to help me build it. I have a serious community. I’ve written more than 100,000...

The Man Who Gave Me the Shortcut to Success

The Man Who Gave Me the Shortcut to Success

Ten years ago my life changed for the better. I was a young personal trainer working nearly twelve hours a day while also trying to build an online business. Back then I could sense there was something bigger and better waiting for me, something more than just handing...

The Fastest Way to Build a 7-figure Business

The Fastest Way to Build a 7-figure Business

Making a million dollars is not hard. I've done it over and over again. At the same time, most budding entrepreneurs I know (along with many "seasoned" veterans) are still concentrating their efforts--and an insane amount of time--on painfully slow business building...

The Problem With Your Business Idea

The Problem With Your Business Idea

My business coaching client John thought he had found the woman of his dreams. No, I don’t mean his true love. I mean his business savior. “Craig,” he said, “I’ve met this marketing expert that says she’ll create a great sales presentation for me. She says this will...

A Harsh Lesson About People from Russia

A Harsh Lesson About People from Russia

In the book Once Upon a Time in Russia: The Rise of the Oligarchs - A True Story of Ambition, Wealth, Betrayal and Murder... a book I highly recommend... on the first page, an old Russian proverb: A GOOD MAN, MAYBE. BUT IT’S BEST TO SHOOT HIM. Harsh. Harsh reality....

How to Convince Skeptical People

How to Convince Skeptical People

If you can’t trust a pastor, who can you trust? That was my thought when I added a testimonial from Pastor Luciano Del Monte’s to the sales page for my new book. Whenever you are trying to persuade someone with a testimonial, I recommend including as much detail as...

2016 Marketer of the Year

2016 Marketer of the Year

T’is the season for handing out awards. While we don’t have a vote for the Oscars here at ETR it seems fitting to choose the Marketer of the Year. This year’s winner is not going to be a popular choice. But you have to put politics aside and look objectively at what...

The Power of Broke

The Power of Broke

I was starving all the time. I lived in one room, had one futon and had a three-inch screen on the floor next to the futon. But the TV didn’t work because you needed cable and I couldn’t afford that. So I started a business. Many people think, “I have an idea” and...

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