The Astonishing Power of Fear

Have you ever been tempted to squeeze someone’s irresistibly cute bottom? Tell a judge where he can stick that speeding ticket? Claim a tax deduction you don’t really deserve? Drink and drive?

So why didn’t you?

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Advertising, Schmadvertising!

Sometimes I wish I had gone into advertising instead of direct response marketing.

I can see myself nestled in a posh Madison Avenue corner office, hauling down six figures a year, creating beer-swilling frogs, taco-eating Chihuahuas, and other madcap characters…

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Mind Games

The simple, objective fact is, there is absolutely, positively no reason why you shouldn’t have it all.

Billionaires are not a billion times more deserving than you are. Nor are millionaires a million times smarter than you.

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The Moral of My Story

For the first several years of our lives, pretty much everyone lies to us. We’re taught to believe in Santa Claus, the Easter Bunny, the Tooth Fairy, and, of course, the monster under your bed who’ll nibble your feet if you get up after you’ve been tucked in for the night.

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