Clayton and “the Coroner”

As The Redhead and I were chatting with some new friends between sessions at the Early to Rise Bootcamp, a big guy approached our little group. To other attendees, his tattoos, piercings, the skull on the front of his black tee — and the large yellow letters...

Why Sidebars Are Crucial

There are pretty much only two kinds of prospects in a marketer’s universe: (1) casual copy scanners, and (2) inveterate readers. Hand a sales letter to a dozen people, and you’ll see what I mean. Some of them — the inveterate readers — will...