Splurging in the middle of a recession is a no-no by Wall Street’s lights. They’re very good at punishing companies that can’t rein in spending when the economy goes into a tailspin (like now). The thinking is, a company can’t increase sales in a recession and shouldn’t try. They can only hope to cut costs to sustain profits. But this particular piece of conventional wisdom doesn’t always hold true. In the recession of 1989 to 1991, many companies that dared to spend aggressively on advertising were amply rewarded…

The more traffic your website gets, the greater your chances of making sales. It’s a simple precept of Internet marketing. Today, I’m going to show you how setting up “satellite sites” can skyrocket your traffic… and boost your sales in the process.

Back in the 1980s, I agreed to help the owner of a small company grow his business. Within three years, it was the largest company in its industry.

By combining five key marketing strategies with kick-butt sales copy, we were attracting between 5,000 and 10,000 new customers every month. By 1988, we had more than 120,000 paying customers. Sales revenues and profits quadrupled.

I had some good news yesterday. The latest product I licensed to a marketing company has brought in about $250,000… so far. So from this one product alone, I will be receiving a royalty that will net me at least a $25,000 profit for the year, although it will probably be more.

How do you ensure that the information products you sell online give fair value to your customers? One way is to follow Internet marketing guru Fred Gleeck’s “10 times” rule. Fred says that the information products you sell should be worth at least 10 times the price you charge for them.