Why Multitasking Destroys Your Productivity

Most entrepreneurs I know are proud of their “multitasking” ability. But maybe they shouldn’t be. The term was originally applied to computers – to describe the way a CPU solves problems by scheduling tasks and switching back and forth from task to task until each one gets done. Well, that may be an efficient way for a computer to work, but it’s anything but efficient when it comes to your productivity.

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What Are We Split-Testing Today?

I ask myself the same five-word question at the beginning of each day… and I’ve asked it repeatedly ever since December 2004: “What are we ’split-testing’ today?” One of the things I’m certain of is that this has unlocked the secret passageway to accelerated business growth, wealth, and success.

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Are You Open With Your Marketing Interactions?

Are You Open With Your Marketing Interactions?

The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft and Harry Ingham (“Jo + Hari”). It is used to help people understand their interpersonal relationships. But I’ve found this model to be especially useful for analyzing business interactions between entrepreneurs and their prospects or customers…

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