“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind. I also have it framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned people in history. Ironically, many of those folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current (AC) electric power system. Thomas Edison improved it. Tesla died broke. Edison died a millionaire.

Here’s another: Charles Haanel invented The Master Key System, the first self-help program for achievement and success. He died in obscurity, acknowledged by only a few loyal followers. Napoleon Hill improved Haanel’s system and commercialized it with his book Think and Grow Rich. And today Hill, not Haanel, is publicly acknowledged as the “father of personal development.”

Here’s another example to drill my point deep…

The “assembly line” was invented long before Henry Ford walked through a meat-packing house in Chicago on one fateful afternoon. He observed that each butcher had a single, specialized task. This was nothing new to the meat-packing industry, but it was revolutionary and a brand-new innovation for automaking.

Henry Ford was NOT the Inventor of the assembly line. He was the Improver. Yet, it was this single improvement that gave Ford a definitive competitive advantage over his 2,000+ auto manufacturing rivals at the time. As a result, Henry Ford became one of the wealthiest human beings of his era.

What does improvement have to do with you?

If you’re an author, info-marketer (infopreneur), or the owner of a small business specializing in information products, the single most powerful “improvement” you can make to your bottom line is utilizing the power of “repurposing.”

I didn’t coin the term, but I’m doing whatever it takes to make it common among my students and infopreneurs throughout the world.

Because you’ve read this far, my sense is you’re wondering how “improvement” can add a few zeros to your profit margins. If you’re nodding your head “yes” right now, then I encourage you to start repurposing your existing info products, rather than inventing new ones from a standing start.

A Primer on Repurposing

Repurposing means taking information you already have and repackaging it in different forms.

Let’s say you’ve written a book.

  • You could offer a teleseminar that covers the main concepts in your favorite chapter. The teleseminar could be free to buyers of your book and cost $19 for everyone else.
  • You could have a question and answer session during that teleseminar, and publish the Q&A in an e-book you sell for $29.95.
  • You could record the teleseminar on CD, then sell the recording.
  • You could transcribe the audio and sell transcripts.
  • You could sell MP3 downloads of the teleseminar that people can listen to on their iPods.
  • You could break the teleseminar transcript into small “chapters,” and offer them as bonuses with your other products.
  • You could package the transcripts and the CD in a three-ring binder and sell them together.

There’s almost no end to what you could do with your existing information. You do the hard work of writing the book… then you repurpose the material almost endlessly without a lot of extra effort.

And this is not only easy – it can mean monster profits. One teleseminar I gave ended up generating a whopping $13,081.50 in revenue for me.

With repurposing, you avoid the trouble and struggle of creating or “inventing” new info products from scratch. There’s nothing “sexy” about that.

All I’m encouraging you to do, then, is to simply repurpose what you already have (creating new “product species,” as I call them), and automatically fatten your bottom line faster, better, and a lot easier.

End of story.

[Ed. Note: Repurposing your existing information products is only one way to make a killing on the Internet. With a few simple but powerful tools, you can catapult yourself to success almost immediately with an online business. Discover the only valid shortcut to online riches here.

Marketing expert Alex Mandossian has generated over $233 million in sales and profits for his clients.  And to learn – step by step – how affiliate marketing with teleseminars has helped Alex make $25,000 an hour, go to www.TeleseminarSecretsProfile.com.]

Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via’electronic marketing’ media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa and many others.He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, Bob Proctor, and many others.He is the CEO of Heritage House Publishing, Inc., a boutique electronic marketing and publishing company that ‘repurposes’ written and spoken educational content for worldwide distribution. He is also the founder of the Electronic Marketing Institute.