Leverage Your Newsletter Content

Company achieved a milestone? Launching a new product? Uncovered interesting statistics from a survey?

These are great reasons to put out an online press release. It will not only increase your online presence and drive traffic to your website, you can use it to leverage your newsletter content.

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Measuring Social Media

If you’re an online marketer or publisher, chances are you’re well aware of the power of social media optimization (SMO). If you’re new to the world of Internet marketing, you’ll be interested to know that this breakthrough method is a truly inexpensive (practically free) way to create buzz about your products, increase traffic to your site, build trust about your company, and boost your sales.

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Christmas Eve, Italian Style

I grew up in an Italian/Irish household. That meant Christmas Eve dinner was usually a mouth-watering feast of seafood delights and culinary delicacies. Antipasto (a wonderful assortment of meats, cheeses, and vegetables), shrimp fra diavolo, fried calamari, breaded flounder, baked scallops, homemade rice balls, and, of course, pasta. Lots and lots of pasta. Dessert was even better with 7-layer rainbow cookies, cannolis, and cappuccino.

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