Over the course of the last 8.5 months, various members of the Early to Rise team have been involved – in one way or another – with the whirlwind simply known around our office as “CTC.”

CTC, or Changing the Channel, is the new book co-written by Michael Masterson and MaryEllen Tribby. Whether you’re a marketer, entrepreneur, expert, or novice – if you’re looking to increase revenues and start or grow your business through breakthrough multi-channel marketing techniques, this is a “must-have” for your business-building arsenal. Changing the Channel has cost-effective, powerful, and easily executable real-world solutions to common business problems.

I’ve been in direct marketing for almost 15 years, and before I read the galley (a pre-publication version of the book) I figured, “What else is there to learn? I’ve practically seen and done it all.”

However, I still took away some very useful tactics from Changing the Channel. It took me less than a day to read the entire book. And if you’re like me – passionate about marketing and business – you won’t be able to put this book down.

What I like best about Changing the Channel is that it not only gives theory but also practical, hands-on examples that anyone – from a stay-at-home mom looking to start a home-based business, to a struggling entrepreneur, to a marketing director at a Fortune 500 company – can use to make money. And that the tactics are not wallet-busting either, which is ideal in today’s current economic environment.

Some of my favorite parts of the book include:

1. The “putting it all together” section of the Direct Mail chapter, which clearly illustrates a comprehensive mail plan spreadsheet.

2. Chapter 15, “The Incredible Power of a Multi-Channel Campaign,” which includes what NOT to do in a new product launch.

3. The Appendix. Yes, the Appendix. I know that appendices in books are usually wasted space, containing useless, boring addendums. But this Appendix is chock full of real multi-channel marketing examples you can study and emulate.

Plain and simple, if you’re looking to excel at business… ANY business… you’ve got to pick up a copy of Changing the Channel.

[Ed. Note: The more marketing channels you use, the more money you stand to make. But before you jump into any new form of marketing, you should know a little about it. You can get the details behind channels like Internet marketing, television, magazines, and much more in the brand-new book by MaryEllen Tribby and Michael Masterson.]

WendyWendy Montes de Oca, MBA is President of Precision Marketing and Media, LLC and publisher of the popular marketing and business building newsletter, Precision Marketing. She is an online marketing and direct response expert with nearly 20 years of experience leading the marketing efforts for top publishers such as Agora/Early to Rise, Weiss Research, and NewsMax as well as Fortune 500 companies such as General Electric, Chase Manhattan Bank, CitiGroup, and Automatic Data Processing.

Her consulting clients (past and present) is like a "Who's Who" including top copywriters, anti-aging nutritionists, online publishers, supplement companies, travel service providers, political websites and more!

Her background includes multi-channel marketing (print, email, direct mail, radio, TV) with expertise in direct response marketing for the Web. Her marketing initiatives helped bring in millions of dollars in revenues for the companies she has worked for.

Wendy received a Bachelor of Science degree from St. John's University and a Master of Business Administration degree from Nova South Eastern University. Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.

She is also a distinguished speaker at marketing conferences such as Specialized Information Publishers Association (SIPA) and author of several marketing and business articles for Early to Rise, Makepeace Total Package, and Target Marketing, just to name a few. Her blog, www.musclemarketing.blogspot.com  was named by marketing industry staple, Best of Web, as "top internet marketing blog." For more information visit www.precisionmarketingmedia.com.

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