Slaying the Green-Eyed Monster: How to Deal with People Who are Jealous of Your Entrepreneurial Success
I once heard a great piece of advice concerning whether to tell other people how much money you make. The advice was: don’t. Reason: If you make less than they do, they will look down on you. If you make more than they do, they will resent you. Most people…
READ MOREThe Worst Mistake I Ever Made
I hope what happened to my Internet marketing business recently never happens to yours… One morning, I clicked onto one of my five dozen or so product-specific micro-sites… only to find it gone! I quickly clicked on my other micro-sites. All gone. Next, a panicked call to my Web hosting…
READ MOREInternet Success: Do You Have What It Takes?
When you hear about all the folks who are making thousands of dollars a week by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it pays to think…
READ MOREDo people want your opinion?
Dear Direct Response Letter Subscriber: One of my inviolate rules of business and personal conduct is: don’t give unsolicited advice. Why not? Many people think that by giving someone unsolicited business or personal advice, they will be helping the person, building a relationship, and creating a desire in the other…
READ MOREHow to Cut Down on Product Returns and Refunds
It’s every Internet marketer’s dirty little secret: We hate product returns and refund requests! As my colleague FG puts it: “I hate seeing the UPS man coming the wrong way!” It’s not so much the money, although we don’t enjoy giving money back. It’s that we take the rejection of…
READ MORENo Newsletter?
There are a number of business models for making money on the Internet. Of these, my favorite — and the one I recommend to those who want to sell information products, dietary supplements, or just about any other product online — is the “Agora Model.”
READ MORELessons on Internet Marketing from Society
There are two kinds of customers you must pay special attention to: (1) the excellent customer, and (2) the extremely unhappy customer. The excellent customer is someone who can’t stop buying your products, has been easy to service, and raves about you to everyone he knows. Only now he’s asking…
READ MOREWhat You Know Can Make You Richer
I am constantly besieged by nice, well-meaning folk who desperately desire to be writers, consultants, coaches, speakers, and information marketers. Many of these people actually have a talent for writing, consulting, coaching, speaking, and authoring information products. Yet most will not succeed, because… They have nothing to teach, write, or…
READ MOREDo You Have What It Takes to Succeed at Internet Marketing?
When you hear about all the folks who are making thousands of dollars a week in passive income by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it…
READ MOREGet Rich in Your Niche
The most important piece of advice I ever give anyone — whether they are a copywriter, consultant, writer, Internet marketer, or retail merchant — is to specialize. Find an under-served niche that needs what you are selling… and become the leader in that space. When I give this advice, the…
READ MOREThe Worst Positioning Statement in the World: “We’re Better”
Here’s a trick question: What’s better — chopped liver or filet mignon? Most people would say “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon.
READ MOREHow to Increase Response by 15 Percent
Years ago, I had a client who sold utility software for IBM mainframes. He would send out a letter with a technical description of the software and its function. He would offer to send the software on magnetic tape for a “free 30-day trial.” That was (and still is) an…
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