Recent articles related to

Entrepreneurship

Recent articles related to

ENTREPRENEURSHIP

Your Reason for Buying Determines Your Ultimate Investment Success

By Andrew Gordon | 12/26/2008

Buying into a company because it has bottomed is a non-sequitur. You can’t really know when it has bottomed. Even if it has dropped 95 percent, you could see it drop another 50 percent.

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Christmas Predictions for 2009

By Mark Morgan Ford | 12/25/2008

Builders make plans. Entrepreneurs make goals. Gamblers make bets. Fools make predictions.
I am quite sure that some of the following predictions will make me look foolish by the end of 2009, but I thought you might be interested in a few of the actions I plan to take, business-wise, next year.

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Make This Year Your Best Year Ever – Resolution #3: Just Say Yes

By Bob Cox | 12/24/2008

On very rare occasions, I like to unwind in front of the TV with an episode of Law and Order. In one of my favorite episodes, Assistant District Attorney Jack McCoy was enticed to take on a high-profile case, but he refused. You see, the case involved working against his boss, District Attorney Adam Schiff.

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How to “Touch” Your Customers

By Bob Bly | 12/23/2008

Let’s face it. In today’s Internet world, it’s easy to stay in your hidey hole, avoid people, and just sit at your PC reading, writing, and thinking… which is what I’ve essentially designed my businesses to allow me to do! But the problem is that you become too isolated from the very people you are in business to serve.

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Never a Bad Time to Spend Wisely

By Andrew Gordon | 12/23/2008

Splurging in the middle of a recession is a no-no by Wall Street’s lights. They’re very good at punishing companies that can’t rein in spending when the economy goes into a tailspin (like now). The thinking is, a company can’t increase sales in a recession and shouldn’t try. They can only hope to cut costs to sustain profits. But this particular piece of conventional wisdom doesn’t always hold true. In the recession of 1989 to 1991, many companies that dared to spend aggressively on advertising were amply rewarded…

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5 Reasons to Become a Writer in 2009

By Suzanne Richardson | 12/22/2008

A brand-new year is just around the corner. And though, here at ETR, we firmly believe that you can make major changes in your life at ANY time, January always feels like the perfect time to set some new goals for yourself. We want to help you kick off the…

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Anyone Can Become a Writer

By Suzanne Richardson | 12/22/2008

A brand-new year is just around the corner. And though, here at ETR, we firmly believe that you can make major changes in your life at ANY time, January always feels like the perfect time to set some new goals for yourself.

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Skyrocket Your Traffic With Satellite Sites

By Edwin Huertas | 12/20/2008

The more traffic your website gets, the greater your chances of making sales. It’s a simple precept of Internet marketing. Today, I’m going to show you how setting up “satellite sites” can skyrocket your traffic… and boost your sales in the process.

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What does Michael do when he’s studying a book?

By Mark Morgan Ford | 12/19/2008

When applied to reading books, the Power of One says that you should search the book for one good idea that you can put to work in your life immediately. Take that one good idea and turn it into a specific goal. Make that goal a yearly one, and then break it down into monthly, weekly, and daily tasks. (We explain exactly how to do that in ETR’s goal-setting programs.)

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The Decoy Effect – and How It Can Help You Make More Sales

By Alex Mandossian | 12/19/2008

It happens all the time – where the introduction of a third option suddenly makes one of your earlier options look better. It sounds irrational. And it is. But it’s such a common phenomenon, it even has a name. It’s called the “decoy effect.”

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How to Kill a Great Company in One Easy Lesson

By Clayton Makepeace | 12/18/2008

Back in the 1980s, I agreed to help the owner of a small company grow his business. Within three years, it was the largest company in its industry.

By combining five key marketing strategies with kick-butt sales copy, we were attracting between 5,000 and 10,000 new customers every month. By 1988, we had more than 120,000 paying customers. Sales revenues and profits quadrupled.

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How’d You Like an Extra $30K in Your Pocket?

By Paul Lawrence | 12/17/2008

I had some good news yesterday. The latest product I licensed to a marketing company has brought in about $250,000… so far. So from this one product alone, I will be receiving a royalty that will net me at least a $25,000 profit for the year, although it will probably be more.

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