Overcome Writer’s Block Forever
I already knew that Michael Masterson, one of the world’s top copywriters, was on board and heading to the French countryside for the three-day writing conference I was attending. But now I saw John Forde taking a seat beside him. To have Forde presenting at the conference as well as Masterson would be a fabulous extra bonus.
READ MORESelling Your House in Today’s Market
You might think that the best way to sell your house in a slumping market is to price it low and then just get it listed on every website you can. But you may find, like many of my neighbors have, that is not enough.
READ MOREThe Loneliest Lemonade Stand
Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside – it’s not so good for a budding lemonade tycoon.
READ MORE10 Simple Ideas to Help Your Business
“How is the job hunting going?” I asked my friend Jane. “Well, nobody EVER hires during the holidays, so there’s no point in looking. Actually, I’m kind of hoping I can get my unemployment benefits extended.” If my dad had heard that, he would have had a fit. He strongly…
READ MOREWhat’s Just as Important as Your Product?
A bonus is the free special report you get when you sign up for a newsletter… the MP3 download you get when you buy a book… the 6-in-1 kitchen tool and set of precision steak knives you get when you order a Ginsu knife… or the free shipping you get when you order a Land’s End fleece jacket.
READ MOREHow to Get Your Offers to Celebrities
When I was getting ready to promote the 2008 International Sketch Comedy Competition, I needed a celebrity host. I’d been producing this event for several years – but this time, I intended to market a video of it. And I knew that if I wanted to have a chance of doing that successfully, I needed a “name.”
READ MORETake a Good Hard Look Behind You
I discovered long ago that if I wanted to continually improve my company and my own performance I need to leverage my past experience for all it’s worth. Stated more simply – to make 2009 the best it can be, you need to analyze what took place in 2008.
READ MOREBecome a Killer Link Builder
Link building is one of the most important aspects of search engine optimization (SEO). When you attract links from other relevant websites, that tells the search engines that yours is a site to be trusted, and, therefore, displayed for relevant keyword searches.
READ MOREYour Reason for Buying Determines Your Ultimate Investment Success
Buying into a company because it has bottomed is a non-sequitur. You can’t really know when it has bottomed. Even if it has dropped 95 percent, you could see it drop another 50 percent.
READ MOREChristmas Predictions for 2009
Builders make plans. Entrepreneurs make goals. Gamblers make bets. Fools make predictions.
I am quite sure that some of the following predictions will make me look foolish by the end of 2009, but I thought you might be interested in a few of the actions I plan to take, business-wise, next year.
Make This Year Your Best Year Ever – Resolution #3: Just Say Yes
On very rare occasions, I like to unwind in front of the TV with an episode of Law and Order. In one of my favorite episodes, Assistant District Attorney Jack McCoy was enticed to take on a high-profile case, but he refused. You see, the case involved working against his boss, District Attorney Adam Schiff.
READ MOREHow to “Touch” Your Customers
Let’s face it. In today’s Internet world, it’s easy to stay in your hidey hole, avoid people, and just sit at your PC reading, writing, and thinking… which is what I’ve essentially designed my businesses to allow me to do! But the problem is that you become too isolated from the very people you are in business to serve.
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