To Link or Not to Link?

“Do you think this is a good idea?” he asked me.

My father-in-law, GS, had received a request from a website that wished to link to his. And he wanted my advice.

The website looked good. It was similar to his business. And it had a reasonably good Google ranking already. So linking would be contextually relevant. And it could be beneficial to both sites’ search engine rankings.

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Put Some Lead in Your Pencil!

I’ve written before about what to write about when you’re "stuck."

How-to articles are the perfect antidote to writer’s block. But if your goal is to create content for your e-mail newsletter or website to attract search engines, you cannot rely on them every time. Thankfully, there is another type of article that’s remarkably simple to write. Your readers will love it — and so will the search engines.

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Progress, No Matter What

I make it a point to follow up with everyone who asks me a question about setting up an Internet business. It takes me just a few seconds, and it usually motivates them to take action.

Usually. But not always. After my most recent follow-up e-mail to "Bob," for example, I received this response…

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