To Link or Not to Link?

“Do you think this is a good idea?” he asked me. My father-in-law, GS, had received a request from a website that wished to link to his. And he wanted my advice. The website looked good. It was similar to his business. And it had a reasonably good Google...

Put Some Lead in Your Pencil!

I’ve written before about what to write about when you’re “stuck.” How-to articles are the perfect antidote to writer’s block. But if your goal is to create content for your e-mail newsletter or website to attract search engines, you...

How to Master the Art of the Upsell

Salt is a restaurant tucked away near Patterson Park in Baltimore. I ate there last week. I’d give it 8.5 points out of 10, which for me is a very good rating. The food was great and I received an immediate warm and friendly welcome by the owner, Jane. But it...

The Magic Formula for Online Business

Through juniper and sagebrush and parched grasslands. Past herds of mule deer, elk, and pronghorn antelope. On and on, we drove… into the primeval forest of southeast Oregon. I took last week off. Really off. Disconnected from most things electronic, except for...