Are You Socially Awkward?

You’ve no doubt heard about how social media is taking over the world – or at least the Internet marketing world. And depending on your perspective, this takeover may seem hostile, especially if you’re new to online marketing and have just started to build your own Internet business.

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Become a Killer Link Builder

Link building is one of the most important aspects of search engine optimization (SEO). When you attract links from other relevant websites, that tells the search engines that yours is a site to be trusted, and, therefore, displayed for relevant keyword searches.

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Build a Rock-Solid SEO Foundation

Build a Rock-Solid SEO Foundation

Over the past couple of years, we’ve given you many powerful, actionable ideas on how to get your site ranked in the major search engines. Several of ETR’s experts (including me, if I may be so bold) have shared techniques on keyword research, search engine optimization (SEO) dos and don’ts, link building, and more…

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Where Do You Get Search Satisfaction?

If you aren’t already targeting Google with your search engine marketing efforts, now’s the time to start. That’s because Google has proven itself when it comes to giving people what they want. Recent surveys conducted by the University of Michigan and ForeSee report that not only is Google number one in American consumer satisfaction, it’s surging in growth.

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Fast and Cheap Banner Testing With Google AdWords

If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. “I need traffic and sales now!” they say. “Help!”

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SEO Don’t: Cloaking

This week, a story came to my attention that I don’t hear too often. It seems there’s some buzz around the real estate industry that a fairly well-known website is participating in cloaking.

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A Beginner’s Guide to Local Search Marketing

I don’t know about you, but I haven’t used a phonebook in over two years. I feel a slight twinge of guilt when the new one shows up on my doorstep, because I know it’s making a short trip from my front porch to the recycling bin. I started performing my searches for local goods and services online ages ago, and I haven’t looked back since.

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