Posts by Author
Alexis Siemon
Posts by Author
Alexis Siemon
Are You Socially Awkward?
You’ve no doubt heard about how social media is taking over the world – or at least the Internet marketing world. And depending on your perspective, this takeover may seem hostile, especially if you’re new to online marketing and have just started to build your own Internet business.
READ MOREBecome a Killer Link Builder
Link building is one of the most important aspects of search engine optimization (SEO). When you attract links from other relevant websites, that tells the search engines that yours is a site to be trusted, and, therefore, displayed for relevant keyword searches.
READ MOREFast and Cheap Banner Testing With Google AdWords
If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. “I need traffic and sales now!” they say. “Help!”
READ MORESEO Don’t: Cloaking
This week, a story came to my attention that I don’t hear too often. It seems there’s some buzz around the real estate industry that a fairly well-known website is participating in cloaking.
READ MOREA Beginner’s Guide to Local Search Marketing
I don’t know about you, but I haven’t used a phonebook in over two years. I feel a slight twinge of guilt when the new one shows up on my doorstep, because I know it’s making a short trip from my front porch to the recycling bin. I started performing my searches for local goods and services online ages ago, and I haven’t looked back since.
READ MORESEO Don’t: Using Fancy Flash Designs for Your Site
If your designer or Web development firm suggests a cool Flash design, resist the temptation and say no.
READ MORESEO Don’ts: Keyword-Stuffing Your Home Page
One of the very first steps toward optimizing your website for killer search engine rankings is choosing the right keywords. But it’s easy to get carried away and start “keyword stuffing” – and that’s a big no-no.
READ MORESEO Don’ts: Using Hidden Text
One thing you should avoid when optimizing your site for the search engines is hidden text.
READ MOREWhat’s More Important Than Your Search Engine Ranking?
Yes, rankings are important for getting your website noticed for targeted keywords and search phrases. But that’s only the beginning…
READ MORELinking Best Practices: Beware of Bad Neighborhoods
To a new website owner, that kind of offer can seem irresistible. The idea of all those submissions, all that potential website traffic, and all that potential new business, for a relatively low price, can sound like a great deal.
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