Here’s Your Ticket Out of the Recession
If the recession has you paralyzed in your tracks and scared shoeless for your financial future, here’s a radical idea.
Start your own online business. Yes, and do it right now.
READ MOREHow to Establish “Brand Presence”
The end goals of direct-response marketing (DRM) and brand marketing are entirely different. Direct response wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.
READ MOREEconomy and Markets Often Go Separate Ways
Since we’ve had negative S&P 500 growth in every quarter of our current recession – which began a year ago this month – it may seem that a falling economy is always accompanied by a falling stock market. But this is not true.
READ MOREHelp Yourself by Putting Your Customers First
An insurance agent named Tolbert had a remarkable ability to sell insurance. He’d been trained to sell people the most insurance that he could and he did it well, according to Stedman Graham in his book Build Your Own Life Brand. But although Tolbert was very successful, he was not happy.
READ MOREConsider Investing in Long-Distance Properties
Some of the most successful real estate investors you’ll ever meet will tell you one thing: Invest where you live. This is the advice I give to my students, especially if they’re newbies. Though you may hear about hot areas a hundred miles or more away, think carefully before investing there. Why? Because it’s difficult to gain thorough knowledge of a market area if you aren’t living there. And even if you can get a snapshot of knowledge that can carry you through a successful purchase, you won’t be around to notice the nuances of change that could signal the need to sell before problems set in.
READ MOREThe Unexpected Side Effects of Making Money (and How to Avoid Them)
My life changed when I decided, one day, that “make a lot of money” would be my number one goal. Focusing on that goal and making it a priority changed my income… from about $50,000 a year to seven-plus figures. It changed my business status from that of a nameless employee to that of an employer of hundreds. It changed my lifestyle from one of making minimum payments on credit card statements to the kind happy movies provide for their heroes.
READ MOREThink Before You “Blink”
How many times have you made a new acquaintance, thought you knew him, and then one day discovered he was not the person you thought he was? (Sometimes better, sometimes worse.) How many times have you been badgered, cajoled, or (okay) dragged to an event that turned out to be a lot of fun?
READ MOREDo You Leave Your Customers Scratching Their Heads?
Doctors are known for their inability to explain to patients, in laymen’s terms, what’s going on. And they’re not alone. In the business world, many companies sabotage customer relationships and lose sales because they use in-house shorthand, jargon, and corporate-speak.
READ MOREPay No Attention to That Man Behind the Curtain!
All of the most successful people I know in the Internet marketing business have their own “man behind the curtain.” That person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And he’s vital to its success.
READ MOREThe Lesser of Two Evils
I’m sure you’ve been in a position – both in your personal and your business life – where you’ve had to persuade someone to make a decision that they were not really eager to make.
READ MOREWho Benefits From the Increased Volatility?
Yesterday, I was speaking with a friend of mine who works within the financial industry, on the advertising side of the business. And something Tom said hit home with me: With companies cutting back on advertising, parts of his business are down – but online brokers are going strong.
READ MORE5 Steps to the Perfect Guarantee
“Use a strong guarantee” is standard advice in direct marketing. Without a strong guarantee, your sales will slow to a trickle. Buyers are loathe to buy products sight unseen – over the Internet, by phone, or by mail.
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