All of the most successful people I know in the Internet marketing business have their own “man behind the curtain.” That person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And he’s vital to its success.READ MORE
Yesterday, I was speaking with a friend of mine who works within the financial industry, on the advertising side of the business. And something Tom said hit home with me: With companies cutting back on advertising, parts of his business are down – but online brokers are going strong.READ MORE
While in Chicago few weeks ago, I stumbled across a marketing lesson in the strangest of places: the Wiener’s Circle in Lincoln Park.
Wiener’s Circle is a hot dog stand that’s normal during the day but gets wild at night. It’s utter chaos. The gals behind the counter harass and crack jokes at their customers’ expense. Give it to them, and they’ll give it right back five times as hard. I couldn’t stop laughing. If you don’t know what to expect, you’ll be shocked by what you hear. (Look them up on Yelp.com or YouTube.com for the scoop.)READ MORE
Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.READ MORE
You open your inbox, and there it is … an e-mail, waiting patiently for you to read it and respond. A few seconds, a few quick keystrokes on your laptop, a click of the send button, and your response is shuttled instantaneously to its recipient.READ MORE
It may seem like the purpose of every marketing campaign is to make a profit. However, many marketers and business owners actually lose money on acquiring new customers.
There are three basic scenarios when launching a marketing campaign. You need to determine which scenario fits your business best.READ MORE
A new business recently opened a few blocks from the Early to Rise offices. But it seems to have an identity crisis.
The small shop has perplexed potential customers by offering not just vintage designer threads, but also vegan organic food. And they proudly proclaim this dual identity on their front window sign.READ MORE
You put together a team of people to help you with preparations. And you interview a dozen more before choosing “Jeff” to handle all the event details. He makes a very compelling pitch. He knows the best audio-visual teams in town. He has contacts with the best caterers. And he knows the perfect designer to create your banners and signs and brochures.READ MORE