To find potential piggyback partners, you’re going to have to do a little legwork (or phone work). If you are a masseuse, for instance, you might contact local gyms, sportswear shops, and beauty salons. If you are a party planner, you could contact paper goods stores, local bands, and event venues.READ MORE
“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.READ MORE
Dinner at New York’s Modern (a restaurant inside the Museum of Modern Art) is typically a tasting menu or a three-course prixe fixe menu. On a recent visit there with my friend Dan, I went for the tasting menu, with an accompanying glass of wine for each course. The service was spot on and the food was excellent. But what I really want to tell you about came about three-quarters of the way through our meal.READ MORE
I’ve worked on hundreds – maybe thousands – of direct-mail campaigns. I’ve written dozens of direct-mail sales letters myself, and I’ve worked with other copywriters on their letters. And I’ve never stopped trying to find new and better ways to make marketing copy stronger.READ MORE
In the past few months, I’ve rediscovered a powerful secret to making life better and easier. It’s something I’ve talked about in ETR before – because I’ve experienced it before.
But just recently, I proved to myself once again that this secret can help you double (at the very least) your brainpower. And you know what comes with having a more powerful brain…READ MORE
When it comes to the products you offer, if you stick to two guidelines, you’ll never want for satisfied, loyal customers. Those two guidelines? As MaryEllen Tribby puts it, “Before we sell a product, it has to be good for the company and it has to be good for the customer.”READ MORE