Recent articles related to


Recent articles related to


joint venture

9 Strategies for Successful Joint Ventures

By Mary Ellen Tribby | 11/7/2008

Quickly scale your business by creating a joint venture with an existing company that already serves your marketplace. Here’s how to do it.


Where Are the Superstar Employees Hiding?

By Jason Holland | 11/7/2008

Your business is growing rapidly. But you have trouble keeping up with ever-increasing orders, customer service is suffering… and you feel overwhelmed.


Piggyback Your Way to New Customers

By Paul Lawrence | 11/6/2008

To find potential piggyback partners, you’re going to have to do a little legwork (or phone work). If you are a masseuse, for instance, you might contact local gyms, sportswear shops, and beauty salons. If you are a party planner, you could contact paper goods stores, local bands, and event venues.


The Main Thing You Should Focus On

By Mary Ellen Tribby | 11/5/2008

“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.


Enlightened Hospitality

By Yanik Silver | 11/5/2008

Dinner at New York’s Modern (a restaurant inside the Museum of Modern Art) is typically a tasting menu or a three-course prixe fixe menu. On a recent visit there with my friend Dan, I went for the tasting menu, with an accompanying glass of wine for each course. The service was spot on and the food was excellent. But what I really want to tell you about came about three-quarters of the way through our meal.


The Next Wave of Bankruptcies

By Charles Delvalle | 11/4/2008

Banks have lost over $680 billion because of the huge wave of foreclosures that has hit the market over the past two years. And losses are beginning to ratchet up somewhere else, too: consumer credit card charge-offs.


The Easiest Way to Create Great Bullets

By Bob Bly | 11/4/2008

Most ETR readers know that a successful copywriting technique is to use lots of “bullets” in marketing copy – short sales points presented in bulleted lists…


Long Live the King

By Andrew Gordon | 11/3/2008

Without the ravenous Chinese maw gobbling up ores and coal and oil in great big heaping mounds, commodity-exporting countries are now feeling the pain. Welcome, Canada, to economic hard times. Welcome, also, Australia, Russia, and Brazil.


Lean, Mean, and Powerful Direct-Mail Copy in 3 Simple Steps

By Mark Morgan Ford | 11/3/2008

I’ve worked on hundreds – maybe thousands – of direct-mail campaigns. I’ve written dozens of direct-mail sales letters myself, and I’ve worked with other copywriters on their letters. And I’ve never stopped trying to find new and better ways to make marketing copy stronger.


How to Double or Triple Your Brainpower Almost Immediately

By Mark Morgan Ford | 10/31/2008

In the past few months, I’ve rediscovered a powerful secret to making life better and easier. It’s something I’ve talked about in ETR before – because I’ve experienced it before.

But just recently, I proved to myself once again that this secret can help you double (at the very least) your brainpower. And you know what comes with having a more powerful brain…


How Do You Know Which Products to Sell?

By Suzanne Richardson | 10/31/2008

When it comes to the products you offer, if you stick to two guidelines, you’ll never want for satisfied, loyal customers. Those two guidelines? As MaryEllen Tribby puts it, “Before we sell a product, it has to be good for the company and it has to be good for the customer.”


R-E-S-P-E-C-T (Find Out What It Means to Me)

By Mary Ellen Tribby | 10/31/2008

Everyone is feeling the effects of the most recent economic crisis. It does not matter if you are a business owner, a student, in middle management, or a stay-at-home parent. We are all worried.