My Unexpected Bootcamp “Takeaway”
When you’re marketing your products and services, it’s critical to establish trust with your prospective customer. That was one of my biggest “takeaways” from ETR’s Info Marketing Bootcamp this year.
READ MORE10 Questions You NEED to Ask If Your Site Isn’t Making Any Sales
If you recently launched a website and aren’t getting the results you expected, you need to ask yourself every single question on the list below, starting with number one. Once you can answer “yes” to all 10 questions, I guarantee the sales will come rolling in.
READ MOREA Gift for a Bad Customer
Getting coupons is nothing new. Most of the retailers I patronize hand them out when you make a purchase. It’s a nice “reward” for being a good customer. What I’m not accustomed to is getting a coupon for being a bad customer – which is what had just happened.
READ MOREShow Me the Money
Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. We don’t expect you to use all of them all of the time – but you should know what your options are. Test different channels and different channel combinations, and roll out with what is most effective for you and your organization.
READ MOREThe “Art” of the Sale
The first part of any sales process is typically grabbing the attention of the prospective customer – and my attention was caught by a piece in one of the windows. It was cartoonish yet sophisticated. So I popped into the gallery. The piece was by an artist named Todd White, and it was called “My Heaven and Hell.”
READ MOREDon’t Sweat the Election
You may be concerned about the stock market now that Barack Obama has won the election. Some people believe that Republicans are better for Wall Street than Democrats are. But history shows that the market has actually performed better under Democrat presidents.
READ MOREHow to Get Past Your Distaste of Selling
“Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence, and income.” – Jay Abraham As we keep telling you, just about anyone can start a business. But there’s an important caveat – and it jumped…
READ MOREHow to Avoid the World’s #1 Copywriting Mistake
I’d say it’s the #1 mistake most untrained or beginner copywriters make…
I’m talking about focusing inward on yourself instead of outward on your prospect or customer.
I was reminded of it again just this morning as I drove by a local sub shop.
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9 Strategies for Successful Joint Ventures
Quickly scale your business by creating a joint venture with an existing company that already serves your marketplace. Here’s how to do it.
READ MOREWhere Are the Superstar Employees Hiding?
Your business is growing rapidly. But you have trouble keeping up with ever-increasing orders, customer service is suffering… and you feel overwhelmed.
READ MOREPiggyback Your Way to New Customers
To find potential piggyback partners, you’re going to have to do a little legwork (or phone work). If you are a masseuse, for instance, you might contact local gyms, sportswear shops, and beauty salons. If you are a party planner, you could contact paper goods stores, local bands, and event venues.
READ MOREThe Main Thing You Should Focus On
“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.
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