Leveraging Your Existing Customers

When you stay in touch with your regular customers – and regularly e-mail them valuable information – they’ll quickly come to view you as a credible resource, an expert in your field, and, most important, someone who’s watching out for their best interests.

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4 Ways to Make MORE Money in a Stinking Recession

Businesses that are launched in hard times are better equipped to survive than those that grow bloated and fat during times of surplus spending. But in order to thrive during an economic slowdown, you need to know how to do things the smart way, and not waste money you don’t have on strategies that won’t work.

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It’s a Great Time to Start Your Internet Business!

I’ve been getting lots of e-mails and calls from people who don’t actually have websites up and running yet. And they’re all concerned about the same thing: “Sure, your strategies are good for people who are already making money online… but what about those of us who are still thinking about starting an Internet business? Isn’t this the worst time to launch a new website?“

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Overcoming the “Technical Learning Curve”

Starting an Internet business takes work – but it’s easier than you may think. Unfortunately, many people are stumped by the “technical” side of it. Here is just one example of the kind of e-mail I get from frustrated entrepreneurs on a daily basis…

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The 5 Principles of Testing

Testing everything you do with your online business – and tracking the results – is the only way to keep on top of what you’re doing right and what you need to improve.

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