Enlightened Hospitality
Dinner at New York’s Modern (a restaurant inside the Museum of Modern Art) is typically a tasting menu or a three-course prixe fixe menu. On a recent visit there with my friend Dan, I went for the tasting menu, with an accompanying glass of wine for each course. The service was spot on and the food was excellent. But what I really want to tell you about came about three-quarters of the way through our meal.
READ MOREThe Next Wave of Bankruptcies
Banks have lost over $680 billion because of the huge wave of foreclosures that has hit the market over the past two years. And losses are beginning to ratchet up somewhere else, too: consumer credit card charge-offs.
READ MOREThe Easiest Way to Create Great Bullets
Most ETR readers know that a successful copywriting technique is to use lots of “bullets” in marketing copy – short sales points presented in bulleted lists…
READ MORELong Live the King
Without the ravenous Chinese maw gobbling up ores and coal and oil in great big heaping mounds, commodity-exporting countries are now feeling the pain. Welcome, Canada, to economic hard times. Welcome, also, Australia, Russia, and Brazil.
READ MORELean, Mean, and Powerful Direct-Mail Copy in 3 Simple Steps
I’ve worked on hundreds – maybe thousands – of direct-mail campaigns. I’ve written dozens of direct-mail sales letters myself, and I’ve worked with other copywriters on their letters. And I’ve never stopped trying to find new and better ways to make marketing copy stronger.
READ MOREHow to Double or Triple Your Brainpower Almost Immediately
In the past few months, I’ve rediscovered a powerful secret to making life better and easier. It’s something I’ve talked about in ETR before – because I’ve experienced it before.
But just recently, I proved to myself once again that this secret can help you double (at the very least) your brainpower. And you know what comes with having a more powerful brain…
READ MOREHow Do You Know Which Products to Sell?
When it comes to the products you offer, if you stick to two guidelines, you’ll never want for satisfied, loyal customers. Those two guidelines? As MaryEllen Tribby puts it, “Before we sell a product, it has to be good for the company and it has to be good for the customer.”
READ MORER-E-S-P-E-C-T (Find Out What It Means to Me)
Everyone is feeling the effects of the most recent economic crisis. It does not matter if you are a business owner, a student, in middle management, or a stay-at-home parent. We are all worried.
READ MOREA Must-Have for Your Business-Building Arsenal
CTC, or Changing the Channel, is the new book co-written by Michael Masterson and MaryEllen Tribby. Whether you’re a marketer, entrepreneur, expert, or novice – if you’re looking to increase revenues and start or grow your business through breakthrough multi-channel marketing techniques..
READ MOREMarketing in the Twenty-First Century
Multi-channel marketing is based on new, twenty-first century technology that has radically reduced the costs of communicating with prospective buyers and existing customers. In 1980, for example, it cost about 50 cents to send a direct-response sales letter through the mail to a customer. Today, that same transaction, via the Internet, costs less than a penny.
READ MOREMaking $10,000 in a Weekend With One Fun and Easy Venture
Creating your own videos is a great way to make a little – or a lot of – extra cash. In fact, I’ve been producing instructional videos for years. I enjoy a steady stream of income from this fun side venture. And you could, too. Despite the profit potential, some…
READ MORENot Your Father’s Jury Duty Anymore
About three weeks ago, I received the dreaded notice in the mail. I immediately thought of 100 reasons why I should be dismissed and a good number of excuses for how I could get out of it.
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