Recent articles related to

Entrepreneurship

Recent articles related to

ENTREPRENEURSHIP

Getting Your Inventions Patented and Sold

By Mark Morgan Ford | 10/6/2008

Protecting your idea or invention – We got a letter from “Kellen,” who has invented something he thinks can change the world and make him a lot of money.

Kellen is currently a business owner and founder of a men’s fitness franchise. He said he had tried to be the “Curves for men,” but is finding out that “men don’t take to fitness like women do.”

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A $5 Trick for Collecting What You’re Owed

By Paul Lawrence | 10/4/2008

There’s a way to increase your chances of collecting from a delinquent customer – or anyone else who owes you money – without worrying about a potentially nasty confrontation. Here’s how…

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10 Words to Close Any Sale

By Marc Charles | 10/2/2008

A simple 10-word question. That’s all you need to increase sales, close deals, and cement profitable relationships with clients and customers.

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A Message From Someone Who Cares

By Jason Holland | 10/1/2008

“We care about you and are concerned that you may have been impacted by the recent weather. If we can be of any help, please call.”

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Why Two-Headed Businesses Grow Faster

By Mark Morgan Ford | 09/29/2008

The popular image of the successful entrepreneur is that of a hardworking risk taker who acts on his own. The reality is different. Successful entrepreneurs work hard, but they are not risk takers and they seldom act alone.

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Know Who Your Audience Is!

By Suzanne Richardson | 09/29/2008

When I was younger, I loved watching Who’s the Boss. One episode still stands out for me. Though the details may have become muddled with time, here’s the gist of it: Housekeeper Tony takes a class on advertising from ad exec Angela. His assignment? To come up with a commercial selling laundry detergent.

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The Secret to Selling the Rights to Products

By Paul Lawrence | 09/27/2008

Obtaining and selling the rights to products can be very profitable for entrepreneurs, even those with little or no capital.

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Are You Open With Your Marketing Interactions?

By Alex Mandossian | 09/26/2008

The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft and Harry Ingham (“Jo + Hari”). It is used to help people understand their interpersonal relationships. But I’ve found this model to be especially useful for analyzing business interactions between entrepreneurs and their prospects or customers…

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Avoid This Common Mistake When Creating Information Products

By Bob Bly | 09/24/2008

As I said in my last ETR article, the best way to prevent customers from illegally copying and sharing your information products is to create content that gives the buyer more than his money’s worth.

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Critique the Work of Others – and Get Paid for It!

By Don Hauptman | 09/23/2008

Whatever your specialty or area of expertise, you may have overlooked an opportunity: critiquing the work of others for money…

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Match the Business to the Market

By Mark Morgan Ford | 09/22/2008

Today, her business is thriving. She employs 25 people and produces 55,000 pairs of cotton panties a month. With the income she’s earning, she has bought and renovated a house for her family and a car. Her daughter, who is studying nursing, will be the first family member to finish college.

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Sorry, Mr. Bumble, Not These

By Herschell Gordon Lewis | 09/19/2008

Okay, okay. Mr. Bumble, by his very name, didn’t know what we know – that the indefinite article preceding a word starting with “a” should be “an,” not “a.” But since his observation has spawned grins, nods, and piracy for 170 years, we have to admit he probably had something there.

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