Getting Your Inventions Patented and Sold
Protecting your idea or invention – We got a letter from “Kellen,” who has invented something he thinks can change the world and make him a lot of money.
Kellen is currently a business owner and founder of a men’s fitness franchise. He said he had tried to be the “Curves for men,” but is finding out that “men don’t take to fitness like women do.”
READ MOREA $5 Trick for Collecting What You’re Owed
There’s a way to increase your chances of collecting from a delinquent customer – or anyone else who owes you money – without worrying about a potentially nasty confrontation. Here’s how…
READ MORE10 Words to Close Any Sale
A simple 10-word question. That’s all you need to increase sales, close deals, and cement profitable relationships with clients and customers.
READ MOREA Message From Someone Who Cares
“We care about you and are concerned that you may have been impacted by the recent weather. If we can be of any help, please call.”
READ MOREWhy Two-Headed Businesses Grow Faster
The popular image of the successful entrepreneur is that of a hardworking risk taker who acts on his own. The reality is different. Successful entrepreneurs work hard, but they are not risk takers and they seldom act alone.
READ MOREKnow Who Your Audience Is!
When I was younger, I loved watching Who’s the Boss. One episode still stands out for me. Though the details may have become muddled with time, here’s the gist of it: Housekeeper Tony takes a class on advertising from ad exec Angela. His assignment? To come up with a commercial selling laundry detergent.
READ MOREThe Secret to Selling the Rights to Products
Obtaining and selling the rights to products can be very profitable for entrepreneurs, even those with little or no capital.
READ MOREAre You Open With Your Marketing Interactions?
The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft and Harry Ingham (“Jo + Hari”). It is used to help people understand their interpersonal relationships. But I’ve found this model to be especially useful for analyzing business interactions between entrepreneurs and their prospects or customers…
READ MOREAvoid This Common Mistake When Creating Information Products
As I said in my last ETR article, the best way to prevent customers from illegally copying and sharing your information products is to create content that gives the buyer more than his money’s worth.
READ MORECritique the Work of Others – and Get Paid for It!
Whatever your specialty or area of expertise, you may have overlooked an opportunity: critiquing the work of others for money…
READ MOREMatch the Business to the Market
Today, her business is thriving. She employs 25 people and produces 55,000 pairs of cotton panties a month. With the income she’s earning, she has bought and renovated a house for her family and a car. Her daughter, who is studying nursing, will be the first family member to finish college.
READ MORESorry, Mr. Bumble, Not These
Okay, okay. Mr. Bumble, by his very name, didn’t know what we know – that the indefinite article preceding a word starting with “a” should be “an,” not “a.” But since his observation has spawned grins, nods, and piracy for 170 years, we have to admit he probably had something there.
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