A simple 10-word question. That’s all you need to increase sales, close deals, and cement profitable relationships with clients and customers.
I’ve used this technique to generate millions of dollars in sales. And the best salesmen and entrepreneurs know this strategy, too. They use it every day. It’s the key to their success.
It doesn’t make any difference if you’re selling in person, on the radio or TV, in an e-mail newsletter, or via direct mail. When it’s time to close the sale, ask:
“What can I do to make this work for you?”
I know… it sounds like a used-car pitch. But if you think about it, you’ll understand the wisdom behind this technique.
When most people try to close a sale, they’re thinking about themselves and what they want. But the best sales gurus think about what the prospect wants or needs. Then, when they really understand what it’s going to take to “make this work” for the prospect, they craft an appropriate proposal and close around it.
Simply ask your prospects what you can do to make the deal work for them, and – 98 percent of the time – they’ll tell you!