Make Sure You Sell Yourself at Work
Marketing isn’t just for making sales. You need to learn how to market your most important asset – yourself – if you hope to get ahead.
How AdWords Could Have Gotten Me a Date in 1978
“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.” David Ogilvy This one time, in 1978, I tried to get a date for the 8th grade Valentine’s Day dance at…
How to Makes Sales Without Even Trying
A great piece of sales copy can show up where you’d least expect it. With an impact you might not expect either. At levels you never imagined. Take this letter, below, sent to a friend from a company called “Dove Construction.” This appeared in Penny Thomas’s mailbox, on the company’s official stationery..
Attact Customers Cheaply With the S.I.A. Marketing Method
Being in business means staying on your toes. It means being flexible and quickly adapting to changes in the marketplace. This is especially true for small-business owners – people like you and me who don’t have the resources to compete one-on-one with major corporations.
How Much E-Mail Is Too Much?
“If a fellow wants to be a nobody in the business world, let him neglect sending the mail man to somebody on his behalf.” Charles F. Kettering The other day, one of my online subscribers, CR, complained about a famous Internet marketer. “I unsubscribed from his list,” she told me…
What Dancing Can Teach You About Leadership
The three most important lessons in leadership I ever learned, I learned on the dance floor.
The 5 Principles of Testing
Testing everything you do with your online business – and tracking the results – is the only way to keep on top of what you’re doing right and what you need to improve.
Copywriting Is Colorblind
I’ve gotten dozens of letters from aspiring copywriters wanting to know if it’s harder for African-Americans, women, or other minorities to break into the copywriting biz.
How to Land a New Job… or a New Client
Recommendation: In any selling situation – whether you’re selling a product or yourself – shift the conversation as quickly as you can away from yourself and onto your prospect, his business, and his needs.
Give Your Prospects a Taste, Get More Sales
You’ve read lots of articles in ETR about why giving away free information is so effective. For example, if you pack your free e-zine full of useful advice, you build a loyal group of subscribers who often turn into loyal customers for other informational products you’re selling.
7 Ways to Improve Your PPC Campaign
Whether you’re experienced in PPC advertising or just getting ready to launch your first campaign, there are several performance-boosting strategies I want to let you in on today.