Courting Your Ideal Customer

Your computer. Your shoes. Your sunglasses. Your cell phone.

Chances are, all of those products (and thousands of others you own or use regularly) were made in China. In today’s essay, Marc Charles explains how this fact of everyday life is the basis of a tremendous opportunity for first-time entrepreneurs.

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Courting Your Ideal Customer

Google AdWords is nothing more or less than a medium for direct marketing. So every now and then, I put away my books about the latest online techniques and reach for the classic texts.

Here’s some of what you can learn from the old masters:

There are three elements to any direct-marketing offer — the offer itself, the creative, and the list.

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It All Starts With Traffic

If you’re getting 20 leads a week now from AdWords, it’s hard to imagine what 200 leads a week would look like. From your current perspective, it would probably look just like 20, except 10 times more. But when volume and velocity and quality of traffic increase, lots of things change. Big time.

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