Google’s Duplicate Content Penalty

Google doesn’t like twins much.

That is to say, Google penalizes Web pages that it deems to be near-exact copies of existing Web pages. It won’t let them appear in search results.

You can understand why. If you have a page that ranks highly for a certain keyword, “South Florida real estate,” for example, Google doesn’t want you making nine more copies of it and dominating the entire first page of search results.

So Google rewards the first page it finds with all the search engine mojo it deserves, and slaps subsequent copies with a “Duplicate Content Penalty.”

So how do you avoid this penalty? Here it is, straight from Google’s Webmaster Guidelines:

• Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

• Avoid… “cookie cutter” approaches such as affiliate programs with little or no original content.

• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

[Ed. Note: Howie Jacobson is an expert in using Google AdWords to create monster sales for your online business. Get his complimentary AdWords ER Report “Why Most AdWords Campaigns Fail – and How to Make Yours Succeed” at]

Comment on this article

Howie Jacobson is the author of the bestselling book AdWords for Dummies. As marketer Ken McCarthy said, "You couldn't have put your hands on information like this for less than $5,000." Howie will show you - with amazing ease and insight - how to play Google like a violin, turning the sweet sound of clicks into clink. He has the brilliant ability to take a complete beginner and in almost no time flat, have them generating EXTREME amounts of traffic through Google AdWords - widely acknowledged as one of the Internet's quickest and easiest ways to make money (IF you know how to do it right).Howie's marketing genius has made him the man other experts turn to when they need advice for quickly growing their - or a client's - business. But whether you're expert or beginner, you get everything in "plain English" that will keep you on the edge of your seat as you hear one money-making secret after another. Take a look at Howie's Pay Per Profits Advanced Insider Secrets.