Your website visitors will convert – to buyers or subscribers – when they’re ready, willing, and able. And the usability testing and feedback gathering you do should give you an idea of which of those three factors will make the biggest difference.

Ready: Are your visitors ready to take the action you want them to take? Do they have enough information? Enough trust in you? If not, what do you need to add to your site flow to make offers congruent with your visitors’ current state of readiness?

Willing: Do they want to take the action you want them to take? Have you explained the benefits? Have you done the cost-benefit analysis for them? Have you made it clear how you’re different and better than their other options?

Able: Can they take that action on your site? Can they find the right links and buttons? Does everything work? Do pages load quickly enough to keep their attention? Is it easy to navigate your site, or do you need to offer a training course to users?

Then Test: Start with simple curiosity. For example, ask yourself “Where should the BUY button go, here or there?” Then create two versions of the page. Use Google’s website optimizer to run the test. (It’s free – and really easy.)

Send some traffic to each version, and you’ll discover one of two things:

1. One version is clearly superior to the other.

2. There’s not much difference – which means that the element you were testing doesn’t matter very much, or that the differences were too small to affect visitor behavior.

Either way, you’ve learned something. Wash, rinse, and repeat, and soon you’ll have a landing page that contributes mightily to your bottom line.

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Howie Jacobson is the author of the bestselling book AdWords for Dummies. As marketer Ken McCarthy said, "You couldn't have put your hands on information like this for less than $5,000." Howie will show you - with amazing ease and insight - how to play Google like a violin, turning the sweet sound of clicks into clink. He has the brilliant ability to take a complete beginner and in almost no time flat, have them generating EXTREME amounts of traffic through Google AdWords - widely acknowledged as one of the Internet's quickest and easiest ways to make money (IF you know how to do it right).Howie's marketing genius has made him the man other experts turn to when they need advice for quickly growing their - or a client's - business. But whether you're expert or beginner, you get everything in "plain English" that will keep you on the edge of your seat as you hear one money-making secret after another. Take a look at Howie's Pay Per Profits Advanced Insider Secrets.

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