Here’s something I discovered shortly after launching my business in 2001: Up to a point, customers don’t really mind when something goes wrong.

What drives them batty is when they complain and nobody cares. And when you make it clear to everyone in your organization that listening to customers is the Number One job of your business, you can turn the inevitable screw-ups into opportunities to build loyal customers and passionate fans.

Luckily for me, I made lots of mistakes when I was starting out. That gave me constant opportunities to provide great “I’m really sorry” customer service and improve my business – the marketing, products, fulfillment, and more – rapidly.

What about your business?

Do the customer service folks on the front lines really feel remorse when your business screws up, or are they just punching the clock? Do your employees feel empowered to admit mistakes, their own and yours? Do your customers feel respected and heard?

If not, you have your marching orders.

[Ed. Note: Howie Jacobson ( is an Internet marketing expert specializing in pay-per-click advertising. In fact, he literally wrote the book on the subject: AdWords for Dummies.

Find out how Howie increased his income by five times – by accident – and how his unintentional good fortune can make YOU rich right here.]

Howie Jacobson is the author of the bestselling book AdWords for Dummies. As marketer Ken McCarthy said, "You couldn't have put your hands on information like this for less than $5,000." Howie will show you - with amazing ease and insight - how to play Google like a violin, turning the sweet sound of clicks into clink. He has the brilliant ability to take a complete beginner and in almost no time flat, have them generating EXTREME amounts of traffic through Google AdWords - widely acknowledged as one of the Internet's quickest and easiest ways to make money (IF you know how to do it right).Howie's marketing genius has made him the man other experts turn to when they need advice for quickly growing their - or a client's - business. But whether you're expert or beginner, you get everything in "plain English" that will keep you on the edge of your seat as you hear one money-making secret after another. Take a look at Howie's Pay Per Profits Advanced Insider Secrets.