What Are We Split-Testing Today?
I ask myself the same five-word question at the beginning of each day… and I’ve asked it repeatedly ever since December 2004: “What are we ’split-testing’ today?” One of the things I’m certain of is that this has unlocked the secret passageway to accelerated business growth, wealth, and success.
Are You Unintentionally Advertising for the Other Guy?
No matter what product you’re marketing, keep this in mind. As Jessica says, “Make sure you market for the brand and not just the product.”
What’s New From the Publisher’s Viewpoint: Bootcamp Extras
Because of that conversation I had with Michael, a new column has been born. Each week, I will write you a letter giving you an inside look at something that has happened in our business that made a difference to how we run ETR. You, in turn, can take that experience and apply it to your own business.
Quick Tip: Egos Can Help You Sell Out Your Event
When you have a limited budget, one of the best resources you have for promoting an event is the people who’ll be participating in it. And one way to get those people really pumped to help out is to appeal to their egos.
Bent Out of Shape About a JointFlex Commercial
A sin to be avoided in sales copy is using words that remind the prospect you are, in actuality, selling a product, not just educating or helping him out of the kindness of your heart. One of the words on my forbidden list is “product.” Today, I heard a radio spot for JointFlex, an arthritis supplement, that repeats the word many times.
ETR Insider Report: Should You Fire All Your Copywriters?
MaryEllen and Charlie got into an argument the other day. Now don’t get the wrong idea – no fists were flying. And, in fact, their discussion can help you become a better marketer. It could even win you some new customers… and more money for your bottom line.
Don’t Be a One-Hit Wonder
In 1982, members of the pop band Tommy Tutone wrote “867-5309/Jenny,” a song about a guy desperately trying to get in touch with a girl named, of course, Jenny. It was at the top of the music charts for 40 weeks and made the band members rich and famous. At least for a while.
What Happens When Your Business Phone Rings?
Mission: Birthday cake. Requirements: Tasty and beautiful with fondant frosting. Turned out to be harder to locate than I expected. But along the way, I wound up with both a cake and a lesson in customer service.
ETR Insider Report: Is Your Marketing Pretty Enough?
“Did you know that graphic design used to get short shrift in the world of marketing?” Michael went on. “For the longest time, direct marketers believed that all that mattered was the copy. But it’s been proven that images have a potentially huge impact on revenues. In fact, a colleague of mine was able to double his response rates in the mail just with good graphic design.”
The Power of Who You Know
“Allied Power Linking” is a powerful tool. But, as with any power, you have to use it carefully so it doesn’t backfire. Here are some tips to keep in mind when employing this technique.
The Cut-Off Age for Getting Into a New Career or Business
When considering whether there is an exact cut-off age on getting into a new career or business, consider how actor Abe Vigoda handled it.
Getting Your Inventions Patented and Sold
Protecting your idea or invention – We got a letter from “Kellen,” who has invented something he thinks can change the world and make him a lot of money.
Kellen is currently a business owner and founder of a men’s fitness franchise. He said he had tried to be the “Curves for men,” but is finding out that “men don’t take to fitness like women do.”