When you have a limited budget, one of the best resources you have for promoting an event is the people who’ll be participating in it. And one way to get those people really pumped to help out is to appeal to their egos.

For example, a martial arts fight promoter I know asks all the fighters in her program to submit action photos of themselves to be included in posters for upcoming bouts. With pictures they are proud of featured on the posters, the fighters are more inclined to make sure those posters are put up all over town.

And more publicity means a larger take at the box office.

[Ed. Note: Promoting events – comedy shows, ballroom dance competitions, or hot rod exhibitions – is a low-cost, no-experience-necessary way to make money. Paul Lawrence, a screenplay writer and business author who specializes in starting low-capital businesses, has produced dozens of profitable live events. To learn more about how to start your own event promotion business, check out Paul’s program.]

Paul Lawrence

Paul Lawrence is an entrepreneur who has made his living starting and running a series of profitable businesses. One day while cleaning his mother's pool for a few extra bucks, it dawned on Paul that he could perhaps start his own pool cleaning business. He carefully employed all the marketing techniques that he had learned in school and designed his first flyer. Immediately the business took off and within a week, Paul had his own little business. He quickly expanded, hired employees and then eventually sold it some relatives who made well over $250,000 in the next year before they eventually sold it for a six figure profit. After finishing college, Paul did a brief stint in a management program for a national rental company, but he quickly realized that he was much happier running his own show. Paul left the rental company and launched one of the most financially successful independent ballroom dance instruction companies in the state of Florida where he received quite a bit of media attention for his revolutionary business practices that included front page features in the Life Style section of the Sun Sentinel, features in the Miami Herald, Boca News, Center Stage Entertainment and many others. With that business running profitably, Paul started several other businesses either individually or as partnerships that included a million dollar video production company, a mortgage brokerage, a home maintenance business, several mail order companies, a business consulting service among others.With a love of movies, Paul began to work at breaking into Hollywood as a screenwriter where he's beaten the odds by becoming a produced writer. He is a credited writer for the film CRUEL WORLD, starring Jaime Presley and Eddie Furlong and has signed a development deal for a national television series with one of the world's largest producers of television and films among his half a dozen sales and options of movie scripts he wrote. Paul is the creator of the Quick & Easy Microbusiness program.

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