When you have a limited budget, one of the best resources you have for promoting an event is the people who’ll be participating in it. And one way to get those people really pumped to help out is to appeal to their egos.
For example, a martial arts fight promoter I know asks all the fighters in her program to submit action photos of themselves to be included in posters for upcoming bouts. With pictures they are proud of featured on the posters, the fighters are more inclined to make sure those posters are put up all over town.
And more publicity means a larger take at the box office.[Ed. Note: Promoting events – comedy shows, ballroom dance competitions, or hot rod exhibitions – is a low-cost, no-experience-necessary way to make money. Paul Lawrence, a screenplay writer and business author who specializes in starting low-capital businesses, has produced dozens of profitable live events. To learn more about how to start your own event promotion business, check out Paul’s program.]