5 Steps to Overcoming Fear and Getting Rich With Real Estate
Thanks to low interest rates and increasing rental rates, my husband and I are enjoying more cash flow from our rental properties than ever before. Sure, our properties aren’t worth quite as much as they were last year. But they are still making us money. And because we purchased in desirable areas, we know they will increase in value over time.
READ MOREProtect Your Most Precious Business Asset
In business, your name is – at the most basic level – all you’ve got. So whenever you sell anything, you must make sure it is of the highest quality, it is backed up by top-notch customer service, and that you don’t just deliver on all the promises you make in your advertising… you over-deliver. When you do make a mistake (it happens), you must do everything you can, as quickly as you can, to make it right.
READ MOREGoogle’s Duplicate Content Penalty
Google doesn’t like twins much. That is to say, Google penalizes Web pages that it deems to be near-exact copies of existing Web pages. It won’t let them appear in search results.
READ MOREA Powerful Negotiation Tactic That Can Open New Doors
Just the other day, I had a conversation with a television producer regarding a reality TV project of mine that his group is considering developing. “Rob” told me that they are moving into scripted programming in addition to reality TV. And he mentioned that they have a couple of projects they are excited about, but need rewrites.
READ MORESpeedwriting 101
Back in The Day, copywriting was a leisurely business – almost a pastoral pursuit. The client’s marketing folks got you on the phone, described the product, told you what they’d tried before and how it’d worked… what they’d been learning and thinking lately… and you brainstormed the themes you might use for a new promo.
READ MOREAre You Barking Up the Wrong Tree With Your Marketing Efforts?
They’ve been calling me at least once a week for the past three months. Every time they do (at least, on the occasions when I pick up), I say the same thing: “Please don’t call me during work hours. I’ll be happy to consider this offer, but I’d rather see it in writing. Can you e-mail me the details?”
READ MOREBuild Your E-Mail List With the Relevancy Principle
“Dear ETR, I was wondering if you accept articles for your newsletter?” I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas – and a link to your website – into our newsletter.
READ MOREWhat to Do With Your Great Ideas
You’ll feel great – even inspired – when all your brainstorming and research yields a Big Idea, whether it’s for a new product, a marketing campaign, or a headline for a sales promotion. But you’re not done.
READ MOREAre You Socially Awkward?
You’ve no doubt heard about how social media is taking over the world – or at least the Internet marketing world. And depending on your perspective, this takeover may seem hostile, especially if you’re new to online marketing and have just started to build your own Internet business.
READ MOREMichael Masterson in Movie Land
After a movie has been half-shot, you can’t fire your principal actors. You must keep them because you can’t afford to re-shoot all the scenes they have been in.
READ MOREA Picture Can Be Worth Thousands
Back when my wife Blanca began her first business – a housecleaning service – she was skeptical about including a photo of herself in her ads. So I told her I’d prove it would make her money.
READ MOREWhat the Heck Are These Delusional Madison Avenue Types Thinking?
Sometimes I get good ideas from looking in other business niches and seeing how they might apply to direct marketing and internet marketing.
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