Should You Write a Book?

To promote herself and her business, JL wants to write a book. But she isn't quite sure how to get her book into print. "It feels like getting a book published is challenging," she writes. "Would it not be easier to self-publish?" Others have asked me the same...

Learn direct marketing now or perish

The other day I saw an ad one of my clients had posted on the Internet. The copy was weak. It lacked an "Aha!" idea. It was balanced on two rather than four legs. Its lead was wrongheaded, it had insufficient substantiation, and no social proof. I mentioned this to my...

Why testimonials work so well

What do you do if your prospect knows nothing about you, as is often the case? How can you sway or "nudge" their thinking about your business, products, or services? You do it by including plenty of testimonials in your marketing materials. Testimonials overcome a...

The literature of truth

According to Dr. Jon D. Miller, Director of the Center for Biomedical Communications, the number of scientifically literate adults in the U.S. has doubled over the past 20 years. The bad news? That only gets us up to 20 percent. Only 48 percent of Americans know that...

Trying to Drive With Square Wheels

"So far, my website is pretty much identical to the Early to Rise site," PG told me. PG is one of my coaching students. I had just asked him to tell me about the progress he was making. He had a sign-up box on the top right-hand corner of every page of his website. It...

The Power of Passion

Question: Are you passionate about what you do? Or just passionate about the money you make? I'm going to let you in on a little secret: It's a lot easier to make money when you're passionate about what you're doing. How many people are locked into a job they can't...

Net $50,000 for Making Simple Introductions

Picture this ... You're invited to a lobster bake at the yacht club by a friend who has four marinas in the area. A half-hour into the party, you meet a guy who imports boating supplies and sells them to retailers. During your conversation, you find out he's looking...

The One Thing That Changes Everything

One indispensable quality affects every relationship in your life. It holds together all your associations. It determines whether you realize your dreams, both personal and professional. And it virtually defines you to others. Without it, true success is impossible....

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