Employee Training Program — When and How It Makes Sense to Spend Money on Them
I believe in spending money on training employees — when it makes sense. But many of the seminars and programs I’ve seen are worthless. They don’t work because: They are often taught by professional speakers, not by experienced managers. They emphasize politically correct and currently hot ideas rather than strategies…
READ MOREMarketing Wisdom in a 1970s Hit Song
“Just like me… they long to be… close to you…”
Okay, okay. You probably think ol’ Rich has fallen off his rocker this time, but hear me out… Because there’s a whole lot of wisdom in that one line from the Carpenters’ 1970 smash hit. And it has absolutely nothing to do with birds suddenly appearing every time you are near….
The Danger of Pursuing Passive Income
Real estate investing has given my husband and me a great deal of freedom to do what we want with our lives. Whether we decide to putter around the yard, go mountain biking, or focus on our Internet business, we are making money from our properties. Many would say we’re earning passive income, but we no longer do.
READ MOREWorking for the Tip
It must be the only hotel in New York City, nay, the world, that doesn’t have automatic doors.
But wait! It does have a doorman. Seems friendly enough when you pull up in a cab. Offers to take your bag.
But if you dare to reject his offer to carry your bag into the lobby… he lets you get the door yourself.
Information Overload: How to Escape the Crush
Stanley Bergen has a problem. As a regular reader of ETR and a new member of the Oxford Club, he’s getting so much good stuff from us (he’s especially interested in learning how to “eliminate some debt” and retire one day) that he “can’t figure out what to read.”
READ MOREHow to Play the Market Right Now
Since the market turned around and started doing its rocket imitation, most people I have spoken to are shaking their heads saying, “It isn’t real,” “It has no legs,” and “It’s 1933 all over again.” Since when are we supposed to be suspicious of a rally?
READ MOREDon’t Work Too Hard
Before my wife Zhannie emigrated to the United States from China, she always ended her messages the same way: “Bu yao tai nu li gong zuo.”
READ MOREWhat’s Your Best Offer?
“Other people paint beautifully on canvas or write wonderful poetry,” Donald Trump once said. “I like making deals. Preferably big ones.” And, indeed, coming up with appealing deals and powerful offers can be an art form unto itself.
READ MOREMake Margin Trends Your Friends
When investigating companies to invest in, I look at several margins – gross, operating, pre-tax, and net profit margin. But I focus on operating margin. Operating margin is the difference between how much you make and how much you spend to operate the business. If the “making” is at least 15 percent higher than the “spending,” I’m interested.
READ MOREBoring Is Better
Some of the more “exciting” features of our e-mails were preventing them from reaching our subscribers. (Maybe even you!) So we’ve made a few changes to ETR – to make sure you get it in your inbox every morning. And by making your own e-mails more “boring,” you could see more subscribers receiving and opening them. Which, in the end, should result in more sales.
READ MOREWorking Toward What You Believe In
When you are working progressively, step-by-step, toward something that is important to you, you generate within yourself a continuous feeling of success and achievement.
READ MOREYour 4 Toughest Competitors in Internet Information Marketing
There’s a lot of money being made in marketing information products online today. But there’s also a lot of competition – as I’m sure you’ve noticed.
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