Let’s say you’re a roofing salesman and you get a call from a homeowner who’s concerned about a leak in her ceiling. You do an inspection and realize that what she needs is a $500 repair. But $500 is a lot of money. So, to convince her to do it, you might use a persuasion technique called “perceptual contrasts.” You’ve probably read about it in ETR.READ MORE
One nice thing about a business website is how easy it is to change.
So when I change – when I grow as a person, lose some fears, embrace new beliefs, etc. – I want to make sure that the website where I sell my services represents my current reality. Not just the details, but the heart of my business. I don’t want to broadcast an outdated message and attract clients who won’t be in sync with me.
The main reason my husband and I were able to build a multimillion-dollar real estate portfolio in less than eight years is because we found a few trustworthy partners…READ MORE
Are you a writer? A speaker? Whatever you do professionally, you need to communicate effectively. That means your success is determined in part by how well you use language. A new book by Roy Blount Jr. can help you improve your knowledge and mastery of English. And as lagniappe, it’s fun to read.READ MORE
“I just read Marc Charles’s article about getting 100,000 people hawking your products. I have a special situation, and would like your guidance.
“I have almost finished producing the first of four hour-long instructional DVDs. I have found that there’s an average of 3,000 hits daily from folks wanting this informational product, but there is nothing out there to fill the demand.READ MORE
Successful entrepreneurs look at practically every moment of every day as a challenge -and they attack it accordingly. This need for achievement motivates them to turn their ideas into action.
On the other end of the spectrum are “passive” entrepreneurs. They live every day pursuing their dreams safely, never taking risks or pushing the envelope, and hoping something good will happen.
“Adam” seems like a nice guy. He subscribes to Early to Rise, and, in a recent e-mail, said he is especially interested in my articles about how to get into the movie business. He said that he doesn’t have time to try to get into the movie business himself, but he has tons of ideas. So he would like to offer his ideas to me – and, if I wanted to do something with them, he would get a percentage of whatever money they brought in.READ MORE