Who Gets Read

There’s nothing better than discovering a book by writer who knows how to get deep inside your head, so you can’t wait to get back to the book for another dose of the world he’s created. It’s even better if he’s been a prolific little dude, and there are more books lined up behind that one.

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The Classic Copywriting Argument

With the brouhaha of Web 2.0 going strong, she can be excused for her doubts. And the fact is, if I woke up tomorrow and realized the universe had changed in such a way that a decent sales pitch no longer required persuasion, proof, credibility, believable offers, and all the other classic ingredients… and we could now create sales with just a smidgen of copy here and there, like dabs of gray ink in the colorful wonder of an over-designed Web page… well, I’d be the first one writing short copy that day.

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Where the Best Sales Copy Comes From

People ask me how I’m able to write such gritty, fascinating sales copy. For products and ventures that seem, to the uninitiated eye, so far removed from anything gritty or fascinating.

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Twit World

The topic of social media came up recently in my coaching program (the Radio Rant). People are understandably baffled by the cornucopia of ways available to gossip and reach out to touch other people.

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The Reason You Screwed Up

Several generations of Americans have now graduated from the education system believing that a good excuse is a Get Out of Jail Free card. Flunked a test? Forgot to finish your essay on time? Late for class? No problem… IF you have a great excuse.

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Finding True Wealth (in ANY Economy)

I just spent a week with family – mostly my sister’s boys and their wives and kids.

I was sitting in my sister’s living room, watching the grandnieces and grandnephew play (ages 2, 4, and 6) with rambunctious glee… and I realized that all the adults were reading books.

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What Makes an Entrepreneur?

A few weeks back, I visited my hometown (yeah, I grew up in Cucamonga, what’s it to ya?) to see my family. Pop still lives in the same house he bought just after WWII, and it’s hard for me not to feel like I’m 15 again when I’m there.

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