One of the fundamentals of becoming a great communicator is best explained in the classic book How to Win Friends and Influence People.

The most important skill in that book is listening… and then rephrasing what you just heard back to the other guy.

This proves that you listened… and processed what you heard. And it will astonish anyone you do it with… because nobody else is listening at all. They’re just waiting impatiently until they can interrupt to stress their point, regardless of what the other guy has said.

[Ed. Note: John Carlton is an expert copywriter, a pioneer in online marketing, and a teacher of killer sales copy – and he knows marketing inside and out. Discover how to get your hands on the kick-ass secrets of the world’s smartest, happiest, and wealthiest marketers.

And be sure to read John’s insights, tactics, and advice on copywriting and marketing at his blog.]

John Carlton

John Carlton slyly refers to himself as "the most ripped-off copywriter on the Web", and almost no one on the inside of the online entrepreneurial world disagrees. His sales copy has been stalked for decades by many of the best marketers both online and offline… and they freely admit using John's ads as templates for their own breakthrough pitches.

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