What Products and Services Sell Best in a Recession?
I recently read in a biography of Milton Hershey that he believed his business was recession-proof and depression-proof because he sold an affordable product. He reasoned that, even if a person couldn’t afford new shoes or a new car or a vacation, they could always afford a nickel for a Hershey’s chocolate bar. (That was the price in those days.)
READ MOREThe Upsetting Side Effects of “Ready, Fire, Aim”
If you subscribe to Michael Masterson’s “Ready, Fire, Aim” philosophy, you’re no doubt going to notice an unappealing side effect. Sometimes, you’re going to screw up. But don’t be too hard on yourself. Making mistakes – even downright failing – is a part of the learning process that you should…
READ MORE7 Steps to Your First Website, Subscriber, and Sale
If you could create a steady side income by putting in just a few hours a week, would you do it? Listen, it’s entirely possible – and today I’m going to show you how. I very recently started a new Internet business in a niche market that I am very…
READ MOREWhat’s Your Back-Up Plan?
Most of us think that bad things can never happen… or that they only happen to “the other guy.” But what happens when you become “the other guy”?
READ MOREThe Proof of the Matter
According to Bryan Garner in Garner’s Modern American Usage“Proved has long been the preferred past participle of prove. But proven often ill-advisedly appears….” He goes on to explain that proven “properly exists only as an adjective,” as in “a proven success.” An exception is traditional legal terminology, e.g., “innocent until proven guilty.”
READ MOREIncrease Your Income Now While the Economy Is Down!
The summer of 2009 will mark two years of the housing crisis being in full force. Nothing in recent times has wreaked as much havoc on the lives of homeowners. On the other hand, nothing else has created as much opportunity for you to make a fortune in real estate. Even if you have bad credit or no credit, even if you don’t have any money to invest.
READ MORELife: Once Complicated, Now Easy
It’s often said that you can use certain sales messages over and over because, let’s face it, your target market is a marching army. Over and over, they revisit the same points in life… they discover the same needs and wants… you show them how to satisfy those needs and wants… and the cycle just repeats.
READ MOREInformation Overload: The E-Mail Problem
Chris Schroeder – CEO of Health Central Network – bragged at a recent information-publishers’ conference that there were 2,000 items in his RSS feed inbox awaiting his attention. When I read this in an article by Bob Bly, I couldn’t help but shake my head.
READ MOREWhere the Best Sales Copy Comes From
People ask me how I’m able to write such gritty, fascinating sales copy. For products and ventures that seem, to the uninitiated eye, so far removed from anything gritty or fascinating.
READ MORE3 Inside Secrets of Internet Success
In a few short months, I was able to achieve the ultimate Internet “fantasy” of making a lot of money from a simple (almost primitive) website that ran virtually on autopilot. Starting from scratch, I banked over $51,351.94 in my first 6.5 months online, just working part-time out of the corner of my living room.
READ MOREWhen Opportunity Knocks
My good friend “Will” speaks fluent Japanese. He lived in Japan for more than 10 years and knows the culture inside out. When he visits, he supplements his income by giving English lessons to the local people.
READ MORE“Fruitful” Marketing Lessons From an Over-Abundant Tree
Our little “Paradise by the Sea” here in Delray Beach, Florida is not only blessed with miles of gorgeous sandy beaches… lined with dozens of casual, eclectic, and gourmet restaurants… and overflowing with hip clubs and art galleries…
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