Upsell Formula
A few years back I attended a private Mastermind meeting with Ryan Deiss at his offices in weird ol’ Austin, Texas. That’s where Ryan unleashed his simple upsell formula: Upsell 1 – Done-for-them Upsell 2 – Accelerated results (i.e. coaching or advanced info) In the fitness world, we can’t do…
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How to Go From Broke to Millions
This is a really, really fantastic story. You’re about to discover how a long-time ETR coaching client, Shaun Hadsall, “gave” his way to success, going from near broke to a 7-figure business (and I predict he is on the verge of multi-millions in 2014). Shaun – and his business partner…
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Powerful Persuasion via The Pivot
You are right. They are wrong. At least, you genuinely feel that way. And, when an issue is important, it’s very natural you’d want to persuade them to your side of the issue. The good news: you have logic on your side. Then again, when a person believes something strongly…
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A Female Internet Success Story
Many of my readers complain that there are no female success stories…well, they are wrong. Here’s one great gal from our Mastermind group that is kicking butt. She’s earned her reputation as the Info Mother Hen, nurturing new members, supporting them all, and taking them under her wing. She’s a…
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Truth About You and Your Business
One of my “giveaways” that I’m Canadian is the way I pronounce the word “Progress”. I say it, “PRO-gress”. Apparently, Americans says, “Prah-gress”. Whatever. Today, it’s all about the truth behind it, in another version of Whitfield Wednesday’s. Or as we call them here in Canada, Mikey’s Mercredis. Google it.…
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How to Come Up with a Big Idea: Part 2
Recently, Bill and I met with the writers from one of Agora’s financial advisory divisions. They presented us with a number of leads that they thought contained big ideas. In almost every case, they were wrong. One of these leads predicted that China and the USA were going to be…
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How to Come Up with a Big Idea
I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. In my father’s time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived. In…
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How to Make Great Videos
Remember Rod Schneider’s “copy room guy” character on Saturday Night Live? The one where he would say, “Hey, there’s Craig, makin’ copies.” (Yes, that’s an old school, and Gary Young, our ETR copywriter, would have no idea what I’m talking about.) But anyways… Today, we have Brian Kalakay, “makin’ YouTube…
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Feel Good Success Story
I wish you could have been there. It was November of 2007 and according to others in the “fitness business industry”, I had pulled off a small miracle by getting 53 personal trainers into a $2500 seminar. They were there to learn how I built my online business. It was…
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Maximize Your Money by Working Smarter
When I was sixteen I would work all day long at my job in a local garden center, sweating profusely in the hot sun as I helped lay concrete, dig trenches, and paint equipment. Then, twice per week, after biking home, I’d refuel and drive 90 minutes to play soccer…
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How to Write About Big Ideas
I spend at least half of my time teaching writers how to write better. I’m speaking of writers who work for the information-publishing companies I consult for and for other publishers who pay me to help them make more money. Over the 30 odd years I’ve been doing this, I’ve…
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How to Have a Great Meeting
Think back to a time where you had to sit through a boring, wasteful meeting. Maybe you’ve had one already today. Recently my friend, BK, told me about a nightmare meeting he experienced with high-paid television studio executives where he’s consulting on a TV show. “It was the worst meeting…
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