The Worst Mistake I Ever Made
I hope what happened to my Internet marketing business recently never happens to yours… One morning, I clicked onto one of my five dozen or so product-specific micro-sites… only to find it gone! I quickly clicked on my other micro-sites. All gone. Next, a panicked call to my Web hosting…
READ MOREA Guaranteed Way to Grow Your Online Business
“How do I get more traffic to my website?” That’s one of the most common questions I get from aspiring Internet entrepreneurs, as well as seasoned online professionals. And with good reason. Because getting more traffic to your website increases the number of prospective customers you can sell your products…
READ MOREHow to Make Sure Your E-Mails Get Opened
Elvis stands at the front of the stage… He flicks his hair back, jiggles his hips, and asks the audience (mostly made up of screaming girls)… “Who wants to come up here with me for a slow dance, u-huh?” The crowd goes wild, everyone screaming for Elvis to “Pick me,…
READ MOREBeware of the Natural Entropy in Customer Service
One of the first things I did upon taking on AP as a client was call his customer service line, pretending to be a customer. The phone rang eight times before it was picked up.
READ MORE“Duct Tape” and the Ultimate Key to Success
American cartoonist and inventor Rube Goldberg was famous for turning the simple into the mind-numbingly complex. He invented hysterically absurd systems for doing the simplest tasks.
READ MOREDo You Own Your Business – or Does It Own You?
Hal looked tired when he arrived at the restaurant. “You look beat,” I told him. “I am,” he said. “I’ve been working nonstop, running from my home in Canada to my office in Honduras and then visiting all my projects in Central America. I’m too old for this.” “How long…
READ MORETrue Value: Understanding What Matters in Business and in Life
We were walking down a small cobblestone street in Aix en Provence. It was a perfect June day – sunny and still warm in the late afternoon. The old, unpainted buildings had an amber glow.
READ MOREProfit Like It’s 1933!
On May 27, 1933 – in the heart of the Great Depression – a crowd of more than 30,000 people stood in line to get into the “Century of Progress” World’s Fair, held in Chicago, IL. Over the next 24 months, 39,052,236 people would attend the fair. To put that…
READ MOREThe Mistake That Almost Killed Some of the World’s Biggest Brands
Firms that spend more money on discounting than advertising are far less profitable than those that spend more on advertising than discounting.
READ MOREKissing Frogs Equals More Profits
Of all the important elements you need to run a business, what do you think is the most important? Good marketing is critical… Top-notch sales copy is key… High-quality products and/or services – definitely important… Good ideas – essential. But you can get all of these things – and more…
READ MORECopycatting Is a Good Thing
“So far, my website is pretty much identical to the Early to Rise site,” PG told me. PG is one of my coaching students. I had just asked him to tell me about the progress he was making with his online business. He had a sign-up box on the top…
READ MOREThe Road to Millions Is Paved With Hard Work
The game show Who Wants to Be a Millionaire? is a suspenseful half-hour that offers contestants the opportunity to dramatically improve their financial picture.
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