Heart vs. Head

What has come over us Limeys? We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish, and the sexy Italians. Well, something weird has happened. Across the road from my offices, a building firm has a slogan that...

The Death of Direct Mail

A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that “direct mail for customer acquisition is dead.” You should still put your money into direct marketing, said Tom — but do it...
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