Experiment

Most marketing people will tell you that the key to any successful marketing campaign is “testing.” True. But there’s a little more to it… And to explain, I’m going to enlist the help of a theoretical physicist. Huh?! Believe it or not,...

Silly Ideas

It was an experimental wine that Thierry had been working on… He thought it had potential, so he decided to share it with Guy. He poured two glasses. They sipped it. After they’d both appreciated it for a few minutes, Thierry declared in heavily accented...
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