A Business That Supports Your Life
Would you take your family, jump into the middle of the ocean, and then try to build a boat around everyone? Of course not. But that is the logic many people use when building a business. When I began seeking out and interviewing people I considered to be successful, I…
READ MOREHow to Achieve Growth and Profitability
Bonn, Germany. Dead of winter, 1996. The meeting began at 8:00 a.m.
READ MOREThe Economics of Customer Service
I once “fired” a client – let’s call him Jerry – who had paid me more than a million dollars and wanted to keep on paying me more than 20 grand a month. In every aspect but one our relationship was terrific.
READ MORETime to Turn Lemons Into Lemonade!
So let me tell you a true story… The year was 1976, and life was NOT good in America. And it wasn’t just because disco was king and we suddenly found ourselves sporting silly-looking leisure suits. America’s name was being dragged through the dirt worldwide. In the preceding 24 months,…
READ MOREA Different Approach to the Import-Export Game
In my recent essays in ETR on starting your own import-export business, I’ve focused on the business-to-consumer track. You find suppliers and manufacturers, buy their products for pennies on the dollar, and resell them online to customers in the U.S. (or Europe, South America… wherever you live) at a huge…
READ MOREGetting Started As a “Connector”
Yesterday, I introduced you to Matthew Adams – and I told you about the very profitable form of networking he has mastered. I don’t mean handing out business cards at Chamber of Commerce mixers. I’m talking about actively building a group of contacts who can help you with your wealth-building…
READ MOREThe Business of Bringing People Together
Michael Masterson was shocked. He was at a meeting with some heavy hitters in South America – government officials and developers who were discussing a massive housing project. When one official, Mr. X, said the project would be in the $1 billion to $10 billion range – even Michael wasn’t…
READ MOREYou Don’t Know What You Don’t Know
One of things we talk about all the time at ETR is that you should never stop learning. Whether you’re an entrepreneur or employee or both, you should always be: Studying your market Developing new strategies and skills Reading trade publications and the general news to find out about…
READ MORESo You Wanna Be an Entrepreneur…
It’s hard to say which comes first – the desire to be an entrepreneur or the germ of an idea for a business. Obviously, you need both.
READ MOREA Quick Way to Put Your Business on the Map
Online video gives you a way to establish instant rapport with your prospective customers. Something about seeing and hearing you talk to them shortens the time it takes for them to know, like, and trust you. (And that, as you well know, is a big part of turning them into…
READ MOREA Must for Your Marketing Arsenal
When it comes to running an online business, most entrepreneurs do it with a website full of text — interesting/useful information combined with ad copy. But as we’ve seen recently, video is coming of age online. And it can be a great way to: Provide your customers with great content…
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