I write very quickly. Especially when it comes to response-driven marketing copy. It’s taken years of study, practice and a significant investment over time. So, if I can now create an asset that generates six or seven figures in revenue while a client sleeps, what do they care how long…

My name is Justin Williams, and over the past 9 years, I’ve flipped more than 500 houses.  There are a lot of misconceptions out there about what I do.  And I’ve seen many new and inexperienced investors buy into these “myths” and lose thousands of dollars. I don’t want you…

You went out for brunch yesterday but you forgot to snap a photo of your pumpkin-ginger waffles, did you really go out for brunch? On your last trip to Los Angeles, Facebook’s airport check-in was broken so none of your friends could see that you were traveling, did you really…

Everyone is talking about Apple’s keynote this week. While the critics are losing their minds over the jack-less new iPhone 7, I’ve been more excited about the release of a new book by, arguably, the most persuasive man in the world. The book is called Pre-suasion and the author is Robert Cialdini. Pre-suasion is the…

This weekend I watched an hour-long talk Brian Tracy gave at a private event. The event was Joe Polish’s Genius Network Event and Joe was kind enough to upload the full video to YouTube. I don’t expect many of you to watch the full video so I figured I’d share my big takeaway…

I called and she picked up. “Hel-lo” She sounded shocked that I was calling. Then she said, “can you text me instead?” When I asked why, she said she didn’t like talking on the phone — it was weird :/ … I never texted her back after that. Whether you’re trying to…

The question that has always vexed me most is when a subscriber writes and asks: “Should I become a freelance copywriter?” “Should I start an Internet marketing business?” “Should I [fill in the blank here]?” Now, if you ask me HOW to do these things, I can give you some…

You slide into bed and crack open a book.  After the day you just had, this is exactly where you want to be.  What could be better than this? You think.  As you turn the page, you hear a ding! Your best friend just sent you a text.  Where r…

In Robert Cialdini’s classic book Influence: The Psychology of Persuasion, Cialdini reveals the six universal principles of persuasion. The first principle is Reciprocity. What a lot of people don’t know about this first principle is it extends beyond just giving in order to get. In a talk Cialdini gave at the International Behavioural Insights Conference…

“Why would someone pay for this?” is what I was thinking. Not that long ago, I couldn’t understand why someone would pay for one of those “X-Number-of-Days Challenge” programs you see being advertised. You know, the ones that promise your dream body in 21 days. Most of these challenges are extreme…

Following the 2001 Major League Baseball season, Oakland A’s general manager Billy Beane found himself in a pickle. Three of the A’s key players — Jason Giambi, Johnny Damon, and Jason Isringhausen — announced their departure from the ball club because their free-agency salary demands could not be met. Losing…