Dine Like a Millionaire
I’m sure you know that an excellent dinner for two can easily run into three figures these days. And with prices going up everywhere, it’s only getting worse.
Do You Have a Problem?
Some business owners are like ostriches. They bury their heads in the sand. I have talked with owners who owed millions in debt, were 120 days late on their accounts payable, and couldn’t price and order correctly – and they still looked at me like I was crazy when I said they should sell and get out.
A Painful Lesson in Supreme Service
As copywriters, marketers, and business owners, we spend so much time getting customers in the door. It’s too easy to forget about them once that’s done.
What’s Better Than Being a Top-Notch Inventor?
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.
Whatever Business You’re In…
If we had such a thing, this would surely be one of ETR’s 10 Commandment’s of Start-Up Businesses: Make sure your product will sell before you do anything else! But when I recently caught a few moments of Tori Spelling’s “Watch me start a new business every week” reality show,…
An Unusual Way to Make a Fortune With Service Businesses
You can make great money with service businesses – but it can take a lot of work. At least that’s what most people think. And I was one of them. Until I discovered a money-making secret almost by accident.
Your Marketing Department Needs to Be Bigger
If you have five employees, you should have five marketers. If you have 100 employees, you should have 100 marketers.
The Importance of Living Rich
No matter how much you make, you can live just as well as a billionaire. If you realize that you can enjoy the finer things in life without breaking the bank, you’ll never want for anything. But some people just don’t get it. Take a recent New York Times article…
Marketing With Free Information
One of the easiest – and most effective – ways to generate more leads and orders from your marketing is to offer, as a bonus, a free special report. But be careful: Your prospects already have too much to read and don’t really want a “report” per se. What they…
Your Customers Won’t Know What They’re Getting Unless You Tell Them
You aim for top-notch service. And you always put your customer first. But if you’re not reminding your customer of exactly what you’re doing for her, your hard work could be going unnoticed.
Riches in Niches
I am always amazed at the remarkable opportunities there are to identify specific target markets, to tailor goods, services, offers, and messages to them, and to reach them through publications they read with intense interest. I’m also amazed that more marketers don’t take advantage of them. For example, there are…
Are You Suffering from “RSS Feed Overload”?
These days, more information is published online every 24 hours than you could read in five years.