A $5 Trick for Collecting What You’re Owed
There’s a way to increase your chances of collecting from a delinquent customer – or anyone else who owes you money – without worrying about a potentially nasty confrontation. Here’s how…
10 Words to Close Any Sale
A simple 10-word question. That’s all you need to increase sales, close deals, and cement profitable relationships with clients and customers.
A Message From Someone Who Cares
“We care about you and are concerned that you may have been impacted by the recent weather. If we can be of any help, please call.”
Why Two-Headed Businesses Grow Faster
The popular image of the successful entrepreneur is that of a hardworking risk taker who acts on his own. The reality is different. Successful entrepreneurs work hard, but they are not risk takers and they seldom act alone.
Know Who Your Audience Is!
When I was younger, I loved watching Who’s the Boss. One episode still stands out for me. Though the details may have become muddled with time, here’s the gist of it: Housekeeper Tony takes a class on advertising from ad exec Angela. His assignment? To come up with a commercial selling laundry detergent.
The Secret to Selling the Rights to Products
Obtaining and selling the rights to products can be very profitable for entrepreneurs, even those with little or no capital.
Are You Open With Your Marketing Interactions?
The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft and Harry Ingham (“Jo + Hari”). It is used to help people understand their interpersonal relationships. But I’ve found this model to be especially useful for analyzing business interactions between entrepreneurs and their prospects or customers…
Avoid This Common Mistake When Creating Information Products
As I said in my last ETR article, the best way to prevent customers from illegally copying and sharing your information products is to create content that gives the buyer more than his money’s worth.
Critique the Work of Others – and Get Paid for It!
Whatever your specialty or area of expertise, you may have overlooked an opportunity: critiquing the work of others for money…
Match the Business to the Market
Today, her business is thriving. She employs 25 people and produces 55,000 pairs of cotton panties a month. With the income she’s earning, she has bought and renovated a house for her family and a car. Her daughter, who is studying nursing, will be the first family member to finish college.
Sorry, Mr. Bumble, Not These
Okay, okay. Mr. Bumble, by his very name, didn’t know what we know – that the indefinite article preceding a word starting with “a” should be “an,” not “a.” But since his observation has spawned grins, nods, and piracy for 170 years, we have to admit he probably had something there.
The Paradox of Choice, or All I Wanted Was a Loaf of Bread
“If you can find bread, buy it!” My friend’s advice seemed almost comical as we sipped tea and enjoyed scones, strawberry jam, and cream on a fine spring day in 1990 in Bristol, England…