Want to Beat the Competition? Take Your Customer Out for a Drink
The secret of success as a copywriter or direct marketer? Make the sale. Plain and simple. Make the sale. And what’s the best way to do that? “Know” your potential customer – your prospect. After all, if you don’t know who you’re selling to, how can you know what to…
The Five Essentials You Need As A Copywriter
Dear Early to Rise Reader, Honing your success skills — in my humble opinion — is the smartest thing you can do for yourself. The economy is always changing, every businessman I know is working scared, and cutbacks and layoffs are toping the news. It’s one thing to have your…
What’s “The Point” In A Mortgage?
Loan-discount, or “buy-down,” points are a one-time cost you may choose to pay your lender to reduce your interest rate. These points are usually optional. A point is equal to 1% of the size of the loan. So on a $100,000 mortgage, if you decide to pay a point up…
Wealth Machine Program
There are numerous benefits of owning your own business… · Being financially free · Reduced stress · Getting rid of your boss · Working from next to your new pool · Having more control over your life · Doing something you care about These things are very important to living…
Reason Or Gut Instinct — Which Rules?
In my never-ending quest to make you more successful, I’ve taken the extraordinary step of subscribing to the Harvard Business Review (HBR). If you are not familiar with it, you are missing something — though not as much as you might think. Much of it is hard to read. Some…
Why Most Consultants Fail To Help You
Several times in my career, I hired a consultant to help me fix or expand my business. And I wasn’t happy with a single one of them. For a while, I figured I was hiring the wrong people. Now I have a different perspective: As a rule, consultancy doesn’t work.…
How Anyone Can Build Revenue-Generating Websites – Even You!
Imagine this scenario… You wake up in the morning with a great moneymaking idea. All you need is a website and some traffic and you’re onto a surefire winner.
Money Matters
One of the most interesting things I learned from the individuals I knew who became billionaires is that they considered every dollar to be valuable. Money was a means to advance their goals – in particular, the goal to become wealthy. And you don’t become wealthy by being careless with any amount of money.
Don’t Let Your Ego Kill Your Success
There’s a new gal in my sketch comedy group. She’s smart, clever… and will probably not last 90 days.
Building Brands, Starting Religions
You can sell your products, build your brand… or start a religion. It’s a very clever and useful distinction, one that every businessperson should understand.
The Secret Code of Success
I had just gotten off the stage at a major marketing conference when the founder of a nationally known software company (you’ve seen their commercials on TV) came up and said something that stopped me in my tracks:
When Working on Your Business… Isn’t Actually Working
When starting a small business, your first steps should be researching your target market, developing a marketing plan, and testing offers. In other words, taking action to turn your business idea into a real business by making sure you can sell your products at a profit.